Rolex watches have always been known to be a status symbol, with high quality craftsmanship designed for royalty. Rolex ads always have the most prestigious symbols in sports and entertainment leading ad campaigns for their watches. After standing the test of time they have refined their craft to near perfection to stay ahead of the pack and remain the name in luxury watches. Rolex has been a very innovative company proving they can make advancements in wristwatches, “In 1926, a major step was taken with the creation of the worlds first waterproof watch” (“The Birth”). They also created the first watch with automatic date dials and the first watchmaker to receive Chronometer certification for a wristwatch. Rolex’s ad with David Beckham is designed using rhetorical devices to persuade its audience to buy a Rolex watch to achieve the status and recognition they desire.
Rolex’s ad with David Beckham was strategically arranged to entice the reader to want a Rolex of their own. The ad is arranged with Beckham in black and white glaring at the audience and he is located at the center right of the page. He takes up most of the page so that he is the main attraction of the ad and the …show more content…
The picture of Beckham celebrating a goal helps instill the emotions that run through your body when you win. The unmatched joy of scoring a goal, the chill running down your spine and the warmth of blood rushing through your veins when you feel on top of the world. The black and white picture of Beckham is there to draw a female audience. Sex sells and Beckham is a male model who has girls drooling over him. Rolex wants to appeal to the lust of their female readers and to persuade them that by buying their man a Rolex, he will be desirable as Beckham. There is a power and fulfillment a person feels after achieving the lucrative status of someone worthy to wear a
Rolex’s ad with David Beckham was strategically arranged to entice the reader to want a Rolex of their own. The ad is arranged with Beckham in black and white glaring at the audience and he is located at the center right of the page. He takes up most of the page so that he is the main attraction of the ad and the …show more content…
The picture of Beckham celebrating a goal helps instill the emotions that run through your body when you win. The unmatched joy of scoring a goal, the chill running down your spine and the warmth of blood rushing through your veins when you feel on top of the world. The black and white picture of Beckham is there to draw a female audience. Sex sells and Beckham is a male model who has girls drooling over him. Rolex wants to appeal to the lust of their female readers and to persuade them that by buying their man a Rolex, he will be desirable as Beckham. There is a power and fulfillment a person feels after achieving the lucrative status of someone worthy to wear a