Essay about A Leading Audio Brand Beats By Dr. Dre

795 Words Apr 4th, 2016 4 Pages
A leading audio brand Beats by Dr. Dre (Beats) was founded in 2006 by Dr. Dre and Jimmy Iovine. The company 's product line is primarily focused on headphones, earphones and speakers. Beats creates a new generation to the possibilities of high-end quality sound entertainment. It 's products allow music lovers a full music experience with the capability of producing the songs as played from professional studios. This essay will analyze PEST, SWOT and marketing mix; identify the target market and evaluate the marketing strategy.
In Political Factors, as an international product with major markets outside the US, the trade relations with countries like Russia and China play an important role for the success of Beats Electronics. Good trade relationships could provide a great development for the headphone company. Beats’s brand logo is inspired by Dr. Dre’s frustration that “people aren’t hearing my music,” and is designed as the letter “b”, which is marked by the color red. The logo, name, and product design of Beats are valuable assets. In Economic Factors, Beats are a symbol of success and wealth, so they are considered a luxury item. When the economy goes down, people do not have the disposable income to purchase Beats, and instead they will get more practical and cheaper headphones. Most of countries have medium level of inflation Employment level per capita. Some countries have normal situation of Long-term prospects for the economy Gross Domestic Product. The…

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