Back in 2003 Gart Sports and Sports Authority decided to start on a new adventure by merging into one company. The company would be located in Gart’s headquarters and take on the Sports Authority name across all locations. It was a major endeavor as each company had their own unique cultures and ideas of how to do business. The way things were handled in 2003 has affected the company greatly over the years and has forced a lot of the current objectives to be put in place. I recently completed a SWOT (strengths, weakness, opportunities, and threats) analysis on the company and determined two current strengths, two weakness, two opportunities, and two threats currently affecting the company and in doing so noticed a common thread with the weaknesses.
