My guess is that the vast majority of orthodontists are not aware of the potential there is in working with other small business owners, medical spas, health fairs, and community events. Meanwhile, this has been a tremendous referral source for our practices over the years and the one most other orthodontists shy away from. Most steer clear of trying to get referrals from other businesses out of fear of being tacky, pushy, salesy, or any other excuse they can think of that will allow them to sit on their duff and not get out into the world and build relationships.
Knowing Your Neighbors
You may be surprised at just how many referral opportunities are surrounding your office right now in the form of other businesses and community events. If …show more content…
So high, in fact, that my wife and I are being treated there, and I think you might enjoy meeting them as well. When you tell them that Dan from Dan’s Steakhouse sent you, they have a special new patient welcome packet and gift waiting for you as a special courtesy only to the fine customers at my restaurants. Sincerely, Dan”
When you know your business neighbors and get to know them well, you will discover that they open up a whole new world of referral source opportunities for your practice. Another good thing about this is that there are so many of them around. In all likelihood, your practice is surrounded by businesses, all of which are potential referral sources for your practice. Don’t wait for them to reach out to you for the lines of communication to open. Take the initiative to put the wheels in motion and begin communicating with them.
Meeting …show more content…
I’m a firm believer that there is something you could do with each and every business out there in order to collaborate, but you have to get really creative in determining how that may be achieved. Working with other businesses in your area will strengthen the feeling of community and will give each of you the ability to help each other.
There are plenty of opportunities for collaborating, depending on the type of business you are teaming up with. Consider the options that exist for having signage in each other’s business, setting out informational brochures in each other’s business, offering discounts to each other’s customers, and more. There are even more opportunities when it comes to sponsorships, cross-promoting events, coupons, and special
Knowing Your Neighbors
You may be surprised at just how many referral opportunities are surrounding your office right now in the form of other businesses and community events. If …show more content…
So high, in fact, that my wife and I are being treated there, and I think you might enjoy meeting them as well. When you tell them that Dan from Dan’s Steakhouse sent you, they have a special new patient welcome packet and gift waiting for you as a special courtesy only to the fine customers at my restaurants. Sincerely, Dan”
When you know your business neighbors and get to know them well, you will discover that they open up a whole new world of referral source opportunities for your practice. Another good thing about this is that there are so many of them around. In all likelihood, your practice is surrounded by businesses, all of which are potential referral sources for your practice. Don’t wait for them to reach out to you for the lines of communication to open. Take the initiative to put the wheels in motion and begin communicating with them.
Meeting …show more content…
I’m a firm believer that there is something you could do with each and every business out there in order to collaborate, but you have to get really creative in determining how that may be achieved. Working with other businesses in your area will strengthen the feeling of community and will give each of you the ability to help each other.
There are plenty of opportunities for collaborating, depending on the type of business you are teaming up with. Consider the options that exist for having signage in each other’s business, setting out informational brochures in each other’s business, offering discounts to each other’s customers, and more. There are even more opportunities when it comes to sponsorships, cross-promoting events, coupons, and special