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78 Cards in this Set

  • Front
  • Back
a change in behavior or belief as result of real or imagined group pressure
conformity
also acts in accordance with others
conformity
influencing factors of conformity
nature of the task: intellective vs judgmental issues (facts vs feelings - harder to conform)

size of majority (critical 3-5)

true partner effect (gives strength, will resist with help from a friend)

group cohesiveness (how well the group sticks together (strong similar, more cohesiveness=more conformity)

high status influences (role model)

gender roles (females more attentive to normative social influences - trends)

minority influence - (consistency, flexibility, timing - subset of larger group, more consistent = more conformity, flexible gain a lot of power, timing relates too if group is ready)
Part of minority influence

influence=strength, immediacy, number of sources (minority group is strong will increase influence, immediacy-closer to larger group)
social impact theory
part of minority influence

relative size of minority, being seen by others
social influence theory
conformity that involves publicly acting in accord with social pressure while privately disagreeing
compliance
informational social influences (4)
-behavioral change results from info received by others

-goal is to be accurate

-behavioral change reflects true beliefs

-attitude change (if any) is weak and unstable
normative social influences (4)
-behavioral change results from movement toward a social norm

-goal is to be socially accepted and avoid appearing different

-behavioral change does not reflect true beliefs

-attitude changes (if any) is weak and unstable
wanted to isolate and then experiment with norm formation (the auto kinetic phenomenon - the apparent movement of stationary point of light in the dark)
sherif's experiment
stufy of group pressure (asked people to compare lengths of lines and which was the same but he had confederates that would give the wrong answers and the person being observe eventually conformed with the group and gave the wrong answers even though he didn't agree
asch experiment
a 12 person jury is more likely to result in "____" jury than a 6 person jury
hung
individualism/independent society exists in
the west
collectivism/interdependent society exists in
the east (framing social issues)
the enduring behaviors, ideas, attitudes, and traditions shared by a large group of people and transmitted from one generation to the next
culture
characteristics that identify us as male and female - learned through socialization (norm)
gender roles

vary over time and culture
biology/culture debate when it comes to gender roles

observes hormonal differences
biological perspective
observes cultural expectations
social (cultural) perspective
culture and biology affect people differently
division of labor, thus influencing role expectation, skills, and beliefs
changing behavior in response from a direct order of an authority figure
obedience
both obedience and conformity change behavior
conformity group pressure

obedience authority figure
factors affecting obedience (7)
proximity of victim

legitimacy of authority figure

proximity of authority figure

cognitive narrowing

behavior of second authority figure

behavior of similar others

empathetic cues
obedience is high when the victim is distant compared to near
proximity of victim
obedience is high when the authority figure is respected/powerful compared to disrespected/weak
legitimacy of authority figure
obedience is high when authority figure is near compared to distant
proximity of authority figure
remote location of the victim allows you to focus on the task
cognitive narrowing
obedience is lowered when a second authority figure discourages further obedience
behavior of second authority figure
obedience is lowered when similar others disobey (new norm of disobedience)
behavior of similar others
pain cues reduce obedience; bigger factor when doing harm to someone
empathetic cues
why do we obey? (4)
agenetic state

binding factors

personal characteristics

authoritarian submission
diffusion of responsibility - go along with order, focus on task and obey orders

role strain can break this and disobey (what are are doing in a conflict, what we should be doing)
agenetic state
we bind with authority withe practice (practice following orders)
binding factors
some more conductive to behavior, personality traits
personal characteristics
true authority (successive obedience over time)
authoritarian submission
following the direct order of someone
obedience
group pressure
conformity
we bind with authority with practice, practice following orders.
binding factors
influence of authority figures on obedience (disobedience)
authority figure is disrespected/weak

authority figure is distant

2nd authority figure discourages further obedience
trust authority (successive obedience over time)
authoritarian submission
a process by which a message induces change in beliefs, attitudes, or behaviors
persuasion
factors of persuasion and inoculation effect from YALE communication model
WHO: the communicator

WHAT: the message

WHOM: the audience

MEANS: the channel

all contribute to

PERSUASION
creditability is important to get the meaning across

impacted by sufficient expertise, trustworthiness, and non-beneficial

sleeper effect - over time, people forget about the source if the source was unliked "sleep on it"
WHO
primacy effect - when you remember words at the beginning of the list

recency effect - when you remember words at the end of the list

use of fear in the message - moderate levels of fear are most effective

high fear can cause repulsion
low fear can cause people to elaborate on the actual information
WHAT
known you audience, fit your argument to your audience

inoculation - give a weaker version of the opposing view

discrepancy - whether an audience agrees to begin with
WHOM
how you present the message
MEANS
exposing people to weak attacks upon their attitudes so that when stronger attacks come, they will have refutations available. weaker version of opposite view.
attitude inoculation
how involved the audience is to issues:

either a latitude acceptance, rejection, or noncommitment

as the issue increases in importance, the latitude of acceptance decreases

extremist rarely change because of their latitude of acceptance is narrow

moderates accept view from both sides

key words can make point with multiple audiences
social judgment theory
routes of persuasion in the elaboration likelihood model
CONSULT STUDY GUIDE
persuasion that occurs when interested people focus on the arguments and respond with favorable thoughts
central processing
persuasion that occurs when people are influenced by incidental cues such as speakers' attractiveness
peripheral processing
people with high need for cognition tend to use
central processing more
tension that arises when one is simultaneously aware of two inconsistent cognition. for example, dissonance may occur when we realize that we have, with little justification, acted contrary to our attitudes or made a decision favoring one alternative despite reasons favoring another
cognitive dissonance
condition can pass off as cohesive (cohersive) or over-reward because then you have justification
no dissonance
when don't have those and behavior and attitude changes behaviors
when behavior and attitude don't correlate, we change behavior
react if freedom of choice is threatened

motive to protect or restore one's sense of freedom. reactance arises when someone threatens our freedom or action. the desire to assert one's sense of freedom
psychological reactance
influence selves by observing own behavior

theory that when we are unsure of our attitudes, we infer them much as would someone observing us, but looking at our behavior and the circumstances under which it occurs
self perception theory
beliefs that nothing can hurt the group
delusion of unique invulnerability
2 or more people, for longer than a few moments, interact with and influence one another and perceive one another as "us"
group
why do we join groups (4)
fulfill survival needs

fulfill needs to reach unanimous, task specific decisions

fulfill psychological needs for belonging, social support, and self-esteem

fulfill psychological needs for individual/group level social comparison
audience effects: (2)
competent/dominate skills --> social facilitation (performance gows up); arousal--> effort

incompetent/subordinate skill --> social inhibition (performance goes down
loss of self-identity and self awareness (temporary) becomes more connected to larger group

loss of self awareness and evaluation apprehension; occurs in group situations that foster responsiveness to group norms, good or bad
deindividuation
consensus is harder than majority rules; majority rules (easier), consensus/unanimity (harder). confesses is more difficult in group decisions.
group decision making
group cohesion is improved through goal directed behavior (4)
interpersonal attraction - group members like each other

proximity (physical closeness) - members are around each other regularly

agreement with an adherence to group norms - group members do not deviate from group norms

goal achievement - the group is successful at moving toward its goals
a "we feeling" the extent to which members of a group are bound together, such as by attraction to each other
cohesiveness
interpersonal/task oriented
cohesiveness
the mode of thinking that persons engage in when concurrence seeking becomes so dominant in a cohesive in-group that it tends to override realistic appraisal of alternative courses of action
group think

process leads to faulty, irrational group judgments
causes of groupthink (3)
high desires for unanimity

high cohesiveness

decisional stress
symptoms of groupthink (7)
illusions of invulnerability (beliefs that nothing can hurt the group)

rationalization

stereotyped views of the enemy

conformity pressures

self censorship

illusions of unanimity (erroneous beliefs that everyone is in agreement)

mindguarding - protecting the group from conflict information
prevention of groupthink - leader (4)
assign role of critical evaluator to each member

remain impartial

encourage discussion outside with trusted aides

play devils advocate
prevent of groupthink - group (4)
break into subgroups for discussions

bring in outside experts

focus on possible outcomes and reactions

focus on possible outcomes and reactions

re-evaluate decisions
when someone intentionally does less when part of a group
social loafing
match the style of leadership to the situation
situational leadership
more direct telling people what to do

organizes work

sets standards

focuses on goals
task oriented
wants people to participate,wants input from followers

builds teamwork

mediates conflict

offers support
social leader
helpful approach of solving complex problems

get control of disorganized situation assign different roles to each group (CSI, etc.)
transactive memory systems
maintaining destructive obedience
authorization

routinization

dehumanization
permitted or justified obedience, obedience becomes sanctioned by authority
authorization
desensitization to consequences of obedience, obedience becomes a habit
routinization
victims are stripped of human qualities
dehumanization