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21 Cards in this Set

  • Front
  • Back
Mass Media
TV, radio, newspapers, magazines, the Internet and other means of pop. communication
Print Media
Newspapers and magazines, as compared with electronic media
Electronic Media
TV, radio, and the Internet as compared with print media
Media event
Events that are purposely staged for the media and that are significant just because the media is there
ie. kissing babies
Investigate journalism
The use of in-depth reporting to unearth scandals, scams, and schemes, at times putting reporters in adversarial relationships with political leaders
Narrowcasting
Media programming on cable TV (eg MTV, ESPN, C-SPAN) or the Internet that is focused on a particular interest and aimed at a particular audience, in contrast to broadcasting
Selective exposure
The process through with people consciously choose to get the news from information sources that have viewpoints like their own
Trial Balloons
Intentional news leaks for the purpose of assessing the political reaction
Soundbites
Short video clips of approximately 10 seconds. Usually shown from a politician's speech on the nightly TV news
Talking head
A shot of a person's face talking directly to the camera. Because such shots are visually unstimulating, the major networks rarely shows politicians talking very long.
Pundit
an expert in a particular subject or field who is frequently called on to give opinions about it to the public.
Broadcasting media
distribution of audio and video content to a dispersed audience via any audio or visual mass communications medium
National Media
Media worldwide
Federal Communications Commission (FCC)
an independent government agency that regulates interstate and international communications by radio and television and wire and cable and satellite
Political efficiency
The belief that one's political participation really matters; That one's vote can actually make a difference
Civic Duty
The belief that in order to support democratic government, a citizen should vote
Voter Registration
A system adopted by the states that requires voters to register prior to voting. Some states require citizens to register as much as 30 days in advance, whereas others permit Election Day registration
Legitimacy
lawfulness by virtue of being authorized or in accordance with law
Retrospective voting
Voting is a method for a group such as a meeting or an electorate to make a decision or express an opinion—often following discussions, debates, or election campaigns. Democracies elect holders of high office by voting.
Mandatory theory of elections
One must abide by certain rules or regulations to be a presidential candidate.
Policy Voting
The way a specific group of people votes on a certain issue. Ex. Southerners are more likely to support pro-gun legislation.