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16 Cards in this Set
- Front
- Back
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How many copies of ‘The Hunger Games’ triology book sold in the USA alone? |
24 million copies |
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Howmuch did the film make at the box office? |
$677,923,379 |
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Why did producers struggle with the subject matter of the book, when turning it into a film? |
The books are critical of violence as entertainment and show children killing children. The subject matter is quite dark and they wanted to focus on the children and society as victims. |
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Suggest two ways that the marketing of the film avoided glorifying children killing children. |
1. Trailers didn’t show the games at all, and focused on the build up to them. (Created enigma code) 2. Avoided ‘Let the games begin’ in favour of ‘Only one wins’. |
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Why did producers feel ‘Only one win’ was a better slogan than ‘Let the games begin?’ |
'Let the games begin sounds fun', as though wanting or anticipating the violence, and as though the games are something to look forward to. 'Only one wins' – the ‘only one’ makes the situation look desperate and the prospect frightening; the characters are victims. |
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Explain what is meant the term ‘tentpole release’ and how does this relate to ‘The Hunger Games’? |
Tent-pole release is a studios ‘big film’ for the year, expected to make a lot of money to put in other film projects. The Hunger games was Lionsgate's ‘tent-pole release’. |
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What was the marketing budget for ‘The Hunger Games’? |
$45 million |
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What ‘below the line’ marketing techniques did Lionsgate employ? |
Lionsgate gave away 80,000 posters, securing almost 50 magazine cover stories and advertising on 3,000billboards and bus shelters. |
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In May 2011, how did the Lionsgate team begin their marketing campaign? |
They released information about the casting of the film via Facebook and Twitter. |
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In July 2011, the first official poster was released on which social media site? |
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Howdid releasing cast photos on Twitter in late July 2011 help to boost thepromotion of the film? |
Fans were able to find out which famous stars had been cast, drawing in their fanbases, as well as promoting discussion and excitement among fans with regards to casting choices for the film. |
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InAugust 2011, Lionsgate announced the official releasedate of ‘Catching Fire’ – the sequel. Suggest why they would choose to do this before the release of the firstfilm. |
- to keep up the hype for the release of the first film. - to communicate to fans and followers that the entire trilogy would be created. - to prolong public interest, once the first film had been released, by assuring fans that they next film would be due for release the following year. |
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What was released on MTV.comin August 2011, causing complaints from fans? |
The minute long teaser trailer for the film. Fans complained because they wanted more; they felt the sequence was too short! |
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What is theTheCapitol.pn and how were users able to engagewith it? |
TheCapitol.pn is a website, promoted at the end of the teaser trailer on MTV.com. Fans could sign up to become citizens of Panem. This meant that fans could feel closer to the film, and feel part of 'The Hunger Games'. They would also find out more about the upcoming film. |
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Explainwhy, on December 15th 2011, #HUNGERGAMES100 was trendingworldwide. |
Lionsgate released a puzzle piece every day for 100 days prior to the release of the film. Fans used Twitter to find pieces, scattered across the internet on 100 websites with each having one piece of the puzzle. Using photoshop or by printing and cutting out the pieces, fans could construct a new poster released for the film. |
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How is the release of ‘The Hunger GamesAdventures’ on 23rdMarch an example of synergy? Suggest two other examples. |
‘The Hunger Games Adventures’ was created by Funatix; they are a different company who released alinked product. - Mattel's 'Katniss Everdeen' barbie doll - 'Nook's digital book adverts, with the books featured on their reader. -Cover girl Hunger Games inspired make up - Capitol nail varnish |
