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115 Cards in this Set

  • Front
  • Back

Theory

- explains with principles that organize observations and predict behaviour or events


- simplifies

Hypotheses

testable predictions

Operational Definition

statement of procedures used to define research variables

Descriptive Methods

- observe & record behaviour


- do not manipulate


- CONS: no control of variables and some cases may be misleading



Types of Descriptive Methods

- case studies


- surveys


- naturalistic observation

Case Study

in-depth analysis of specific individuals to reveal things true of all of us

Survey

technique used to ascertain self-reported attitudes & behaviours of a group

Correlation

- used to associate different factors


- measure extent that two factors very together and predict each other

Experimental Methods

- manipulate factors to discover effects


- control variables w/ random assignment

Double Blind Procedure

Research participants and researchers are blind to whether participants received treatment/placebo

Placebo Effect

Experimental results caused by expectations alone

Confounding Variables

Factor other than independent variable that might produce effect in an experiment

Social Perception

intake and registering social information

Social Cognition

use and manipulation of social information

Emotional Contagion

mechanism for feelings being transferred in a seemingly automatic way

6 Basic Emotions

i) Anger


ii) Fear


iii) Sadness


iv) Disgust


v) Happiness


vi) Surprise

Face-in-the-crowd effect

- Tendency to notice negative facial expressions even in a crowd


- Threatening faces are noticed quickest

Emotional Arousal

signaled when one part of the body does something to another part

Emblems

Body movements carrying specific meanings in a given culture

Microexpressions

fleeting facial expressions lasting only a few tenths of a second

Interchannel Discrepancies

inconsistencies between nonverbal cues from different basic channels

Nonverbal cues to deception

- microexpressions


- interchannel discrepancies


- pitch of voice rises, hesitantly speaking, errors


- blink more, pupils dilate, less eye contact


- exaggerated facial expressions

Attribution

complex process through which we attempt to understand the reasons behind others' behaviour

Who developed the theory of correspondent interference?

Jones & Davis

Theory of Correspondent Interference

How can we be sure someone's behaviour reflects their character?


- Focus on certain types of behaviour:


1. Freely chosen


2. Non-common effects


3. Low in social desirability

Kelley's Theory of Causal Attributions

- How we answer "why?"


- Central Attribution Task


- Focus on 3 dimensions:


1) Consensus


2) Consistency


3) Distinctiveness

Consensus

extent to which others react to the stiulus/event in the same manner as the person we're considering

Consistency

extent to which person in question reacts to stimulus/event in same way on other occasions

Distinctiveness

extent to which person reacts in the same manner to other stimuli/events

Discounting

tendency to attach less importance to one potential cause of some behaviour when other potential causes are also present

Augmenting

tendency to assign added weight/importance to a factor that might facilitate a given behaviour when both this factor and another that might inhibit such behaviour are both present, yet the behaviour still occurs

Weiner's Model of Causal Attribution

When looking at causes for success/failure we have 2 questions:


1) Are causal factors likely stable over time?


2) Are these factors controllable?

Correspondence Bias/Fundamental Attribution Error

tendency to explain others' actions as corresponding to their dispositions

Perceptual Salience

more perceptually prominent to observer

Actor-Observer Effects

tendency to attribute our own behaviour mainly to situational causes but the behaviour of other mainly to dispositional causes

Self-Serving Bias

tendency to attribute our own + outcomes to internal causes and - outcomes to external causes

Two explanations for Self-Serving Bias

1) Cognitive: we expect ourselves to succeed. How we process social info.


2) Motivational: protect and enhance our self-esteem

Self-Effacement/Modesty Bias

Individuals make internal attributions for their failures and external attributions for their successes

Holistic Thinking

- associated with East Asia & Confucianism


- orientation to context. Relationships between people and social world.


- Knowledge is experience based

Analytic Thinking

- associated with classical greek & europeans


- focus on individuals detached from context


- formal logic

Schemas

- mental structures people use to organize their thoughts


- influence what info enters memory, gets attention, interpretation

Person Schemas

- schemas that hold info about how a person might behave


- influence what we notice and remember about a person

Role Schemas

centered around social roles

Scripts

schemas centered around common events

Encoding Process

determining which info is entered into memory

Perseverance Effect

tendency for beliefs and schemas to remain unchanged even in face of contradictory info

Heuristics

simple decision making rules we often use to make inferences or draw conclusions quickly and easily

Representativeness Heuristic

-helps us make a decision by comparing information to our mental prototypes


- often ignore base rates

Availability Heuristic

helps us make a decision based on how easy it is to bring something to mind

Priming

increased availability of info resulting from exposure to specific stimuli/events


- role in self-serving bias

Automatic Processing

after extensive experience w/ a task/type of info we reach a stage where we can perform the task or process in the info in a seemingly effortless, automatic, unconscious manner

Negativity Bias

Greater sensitivity to negative info than to +

Optimistic Bias

predisposition to expect things to turn out well overall

Unrealistic Optimism

tendency to believe you are more likely to experience + events, and less likely to experience negative events, when compared to similar

Planning fallacy

tendency to make optimistic predictions about completion of a task

Counterfactual thinking

tendency to imagine outcomes in a situation other than those that actually occurred


- Can be upward or downward

Cognitive Tuning Model

- Shwartz 1990


- suggests + affective states inform us that the current situation is safe

Mood dependent memory

what we remember while in a good mood may be determined in part by what we learned when previously in that mood

Mood congruence effects

We are more likely to store/remember + info when in a + mood and - info in a - mood

Self-Reference Effect

When we think about something in relation to ourselves, we are more likely to remember it

Individualists

concerned with personal success, achievement, and self-fulfillment

Collectivists

concerned with attaining group goals and solidarity/fulfilling social responsibilities

Rosenberg Self Esteem Scale

most frequently used assessment of global self-esteem

Global Self-esteem

person's overall evaluation of self and sense of self worth

Social Comparison Scale

How you think of yourself relative to others the same age, sex, and education as yourself


- <3 = below average


- >3 = above average

Attitudes

evaluations of people, ideas, or objects

Three Components of Attitudes

i) Cognitive Component


ii) Affective Component


iii) Behavioural Component

Classical Conditioning

phenomenon whereby a stimulus that elicits an emotional response is repeatedly paired with a neutral stimulus that does not, until the neutral stimulus takes on the emotional properties of the first stimulus

Operant Conditioning

phenomenon in which behaviours we freely chose to perform become more or less frequent, depending on whether they are followed by reward or punishment

Characteristics of Affectively Based Attitudes (3)

i) Do not result from rational examination of the issues


ii) Not governed by logic


iii) Often linked to person's values

Behaviourally Based Attitudes

Attitude based on observations of how one behaves toward an object

Self-Perception Theory

Under certain circumstances people don't know how they feel till they see how they behave

Explicit Attitudes

Attitudes we consciously endorese and can easily report

Implicit Attitudes

Involuntary, uncontrollable, and at times unconscious evaluations

Cognitive Dissonance Theory

people experience dissonce when they do something that threatens their image of themselves as decent, kind, and honest

Yale Attitude Change Approach

study of conditions under which people are most likely to change their attitudes in response to persuasive messages, focusing on source of communication, nature of communication, and nature of the audience

Elaborate Likelihood Model of Persuasions

explains two ways in which persuasive communications can cause attitude change

Central Route to Persuasion

people are motivated and have ability to pay attention to the arguments so they elaborate and consider the communication carefully

Peripheral Route to Persuasion

people don't elaborate on arguments but are swayed by peripheral cues

Fear-Arousing Communications

persuasive message that attempts to change peoples attitudes by arousing their fears

Heuristic-Systemic Model of Persuasion

explanation of the two ways in which persuasive communciations can cause attitude change: systematically or using heuristics

Attitude Inoculation

making people immune to attempts to change their attitudes by initially exposing them to small doses of the arguments against their position. Forces you to consider arguments against your attitude before someone attacks it.

Reactance Theory

People don't like feeling their freedom to do/think whatever they want is being threatened

Attitude Accessibility

strength of association between an attitude object and person's evaluation of that object, measured by speed with which people can report how they feel about the object

Theory of Planned Behaviour

idea that people's intentions are the best predictors of their deliberate behaviours, which are determined by their attitudes toward specific behaviours, their subjective norms, and their perceived behavioural control

Subjective Norms

beliefs about how people they care about will view the behaviour in question

Perceived Behavioural Control

Intentions are influenced by ease with which they believe they can perform the behaviour

Subliminal Advertising

words/pictures not consciously perceived but may nevertheless influence people's judgements, attitudes, and behaviours

Critical Thinking

Examines assumptions, discerns hidden values, evaluates evidence, and assesses conclusions

Illusory Correlation

there's an apparent relationship between 2 things but they probably aren't related

The scientific method depends on:

i) Accuracy


ii) Humility


iii) Objectivity


iv) Open-mindedness

Third Variable Problem

- A --> B


- B --> A


- C --> A + B

Statistical Significance doesn't mean...

- importance


- reality


- clinical significance

Group Schemas

Provide us with a notion about a particular group of people (eg. car sales people)

Self Schemas

Provide us with info about how we will likely react in circumstances

Self-Fulfilling Prophesy

when people act on their schemas in ways that reduce likelihood that new (unsupportive) info will be encountered

Base Rate Information

using info to make judgements on basis of relative frequencies of members of different categories in population

Controlled Processing

- thinking that is conscious, voluntary, intentional


- slower than automatic processing


- requires motivation & effort

Theory of Automatic Believing

i) Initially accept info (Automatic)


ii) Assess Truthfulness of Accepted Beliefs (Controlled)


iii) Unaccept if necessary (Controlled)

Self-Concept

- sum total of peoples beliefs and attitudes about themselves


- helps us determine how we process info related to ourselves

Critical Thinking

Examines assumptions, discerns hidden values, evaluates evidence, and assesses conclusions

Self-Complexity

extent to which your self concept is organized so aspects of the self are distinct from one another

Self-Esteem

Individuals attitude toward the self

Trait Self-Esteem

fairly stable across different situations (general)

State Self-Esteem

depends on the current situation and surroundings

3 components of self-evaluation

i) Self-Assessment


ii) Self-Enhancement


iii) Self-Verification

Self-Assessment

- obtaining info about the self


- are we were we want to be? how can be get closer? (real vs. ideal self)

Self-Enhancement

- providing positive info about the self even if it's not true


- related to self-enhancing bias

Self-Enhancing Bias

Thinking we're better than average in every dimension

Self-Verification

- confirming what is known about the self


- we tend to seek info that verifies our own self-concept


- Swann study

Two types of attitudes

i) Uniform


ii) Ambivalent

Uniform Attitudes

- attitudes that are strongly held and polarize


- "all arrows facing in the same direction"

Ambivalent Attitudes

- attitudes that have positive and negative components--> pros and cons!

Sufficient Justice

If an individual can justify why their attitude and behaviour don't match, attitudes don't change

Need for Cognition

personality variable reflecting extent to which people engage in and enjoy effortful cognitive activities