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33 Cards in this Set
- Front
- Back
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Self fulfilling prophesies |
Your bias influences how you treat someone which influences how they treat you - studied with teachers and students (told some students had very high IQ) |
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False consensus effect |
The bias to think that more people are similar to us then what actually are |
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Naive realism |
Incorrect bias to think our interpretation of events is the ONLY right one |
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Self serving bias |
Biases that support confidence in our own beliefs and ability |
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Better then average effect |
Almost everyone thinks they are better than average |
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Self bs other attributes |
Take credit for our good traits/behaviours Blame others for our bad ones |
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Internal attributes |
Taking credit for our good traits |
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External attributes |
Situational Blame others for our bad traits/behaviours |
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Fundamental attribution error |
Assuming others behaviours reflect stable personality traits traits |
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Minimal group paradigm |
Even when groups are based on random things people favour there own geoup |
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Contact hypothesis |
Exposing group members to new/other groups to reduce stereotype |
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Prejudice |
Assumption people make about another individual use to the social group they belong to |
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The elaboration likelihood model |
People will be persuaded by logically arguments IF: 1. Care enough 2. Not distracted by other concerns |
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Peripheral route to persuasion |
If lacking care and distracted Persuasion through superficial aspects of message Goal: stimulate basic physiological responses |
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Central route |
Appels to commonly held values 1. Argument must be logical and convincing 2. Have a component to capture their attention 3. Audience must have sufficient logic to understand tour argument ***make message personal! |
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Construal level theory |
We are most persuaded by messages designed to be psychologically close to us *happening NOW to YOU |
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The identifiable victim effect |
People are more concerned when made aware 9f an individual suffering than a group of abstract people |
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The experimental system |
Part of mind we use to make quick decision Based off unconscious knowledge and emotions |
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The analytic system |
Concious slower decisions Can override experimental system |
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One sided message |
More of a command E.g dont text and drive Not very convincing |
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The central route and personal values |
Apple's to common held values to stimulate action |
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Biosphereic value frame |
Preservation of the environment (before and after nature pictures) |
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Social altruistic value frame |
Persuade us to help people at risk or suffering |
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Egoistic value frame |
Values related to enhancing wealth, power, status |
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Two sided message |
Present your side and rebuke the other side of the argument at the same time |
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Attitude inoculation |
If presented with other side of debate u simified form people will co tune to reject it in future(even if details are later filled In) |
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Processing fluency |
How easy is it for your audience to process the information |
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Social validation |
"Everyone does it" Used in the peripheral route to persuasion |
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Reciprocity |
A social norm in which people feel pressure to do something for you |
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Door in face technique |
Make large request followed by small |
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Foot in the door technique |
Get people to agree to small thing first,after ask for larger thing People want to be consistent |
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Leon festinger |
Cogitive dissonance theory - People feel uncomfortable tension when they are inconsistencies in their beliefs or have inconsistencies between their beliefs and actions |
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Marian keech |
Led Chicago cult, predict world would end, it didnt So told cult members due to their faithfulness God relented Naturally cult member only believed stronger after |
