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16 Cards in this Set
- Front
- Back
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Terminal Performance Objectives |
states an observable behavior to be performed by a participant |
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Criteria when writing Terminal Performance Objectives |
SMART: Specific, Measurable, Attainable, Realistic, Timely |
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4 Phases of the Creative Process |
1. Problem Definition 2. Generate Approaches 3. Exploration & Interpretation 4. Innovation |
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1. Problem Definition |
Define the problem, collect & analyze data, develop a statement of the problem |
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2. Generate Approaches |
Brainstorming |
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3. Exploration & Interpretation |
Synthesize approaches; Explore & Interpret feasibility of ideas generated |
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Innovation |
Shape the proposed solution into a feasible (realistic) program |
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Need |
A state of deprivation arising out of the basic innate biological characteristics of human Concepts in order: Interest, Want, Intention |
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Want |
A culturally learned behavior pattern for satisfying specific needs |
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Interest |
An awareness or feeling that one would like to do or acquire |
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Intention (Highest level of need concepts) |
The highest level of commitment to acquire specific satisfiers of wants under given market conditions |
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Market Segments |
Identifiable subgroups within a market/population |
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Market Segments |
Identifiable subgroups within a market/population |
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By what criteria do we justify segmentation? |
1. Measurable - size of the market, purchasing power, the Profile 2. Accessible - Being reachable to the market & target customers 3. Sizeable/Substantial - It should be large enough in terms of profit or sales 4. Actionable - effective programs can be designed for attracting & serving the segments. (Ex: businesses having enough resources) |
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Internal Visualization |
Visualize from a participant perspective or spectators view. Understand how the program affects participants |
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External Visualization |
Visualizing the entire operation or from another program manager perspective You can change leadership styles & strategies to determine the best style |
