Mass Media Midterm

Front 1

Early colonial newspapers

Back 1

printed "Published by Authority" on the first page to indicate British authority.

Front 2

Which British action turned most colonial printers into revolutionaries?

Back 2

The passage of the stamp act.

Front 3

Women sometimes became publishers in colonial times because

Back 3

a. they belonged to families of printers and
b. their husbands, who were printers, were jailed.

Front 4

What was the U.S. governments first attempt to control the press?

Back 4

The Alien and Sedition laws.

Front 5

The alternative press

Back 5

a. is also called the dissident press
b. was revived in the 1950's and 60's
c. challenged conventiona wisdom
d. became an outlet for social protest.

Front 6

Ida B. Wells

Back 6

a. was an african american who eventually owned and operated the "memphis free Speech and headlight"
b. was persecuted for writing the truth about racial crimes.
c. campaigned for African American rights.
d. was active in women's rights.

Front 7

Sedition is

Back 7

writing that (authorities claim) could incite rebellion against the government.

Front 8

Yellow Journalism is

Back 8

a form of sensationalized reporting emphasizing sex, crime and violence.

Front 9

Who launched the pocket book series?

Back 9

Robert de Graff

Front 10

More than 3/4 of popular novels in the U.S. before 1900 were

Back 10

sold door-to-door.

Front 11

Benjamin franklin started

Back 11

the first circulating library in America.

Front 12

The first book published in America was

Back 12

the bay Psalm book.

Front 13

The International copyright Law of 1891 required

Back 13

that American authors be paid equal or more than foreign authors.

Front 14

Paperback books

Back 14

dropped book prices, could fit into small spaces, democratized reading in America and became popular when pocket books began publishing best sellers.

Front 15

Grove Press challenged

Back 15

censorship laws by publishing "Lady Chatterly's Lover" and "The Autobiography of Malcolm X."

Front 16

The production editor is responsible for

Back 16

setting up the schedule for publishing a book.

Front 17

The most significant change of book marketing in the last 40 years has been

Back 17

the growth of bookstore chains and online retailers.

Front 18

a book that sells millions of copies world wide by a well-known author is called a

Back 18

blockbuster.

Front 19

How much is a typical agent's fee of an author's royalties?

Back 19

10-15%

Front 20

One of the advantages of a small press is

Back 20

that they can specialize in topics or writing styles that are unattractive to larger publishers.

Front 21

Using the contents of a book to create related products is called

Back 21

subsidiary rights.

Front 22

What has affected book publishing in the past 20 years?

Back 22

The use of internet to receive and transmit manuscripts.

Front 23

Authors are payed by a system known as

Back 23

royalties

Front 24

The percentage of a selling price for each book is called

Back 24

a royalty.

Front 25

New American Library (NAL) was the first mass market publisher to

Back 25

issue serious books about and by African Americans.

Front 26

The biggest selling work in the 1700's published by colonial presses was

Back 26

Thomas Paines "Common Sense"

Front 27

About 1/3 of early american novels were written by

Back 27

book publishers.

Front 28

The google project was delayed in 2009 because of

Back 28

anti-trust problems.

Front 29

Textbooks account for

Back 29

40% of the book market

Front 30

Labor unions represented production workers first and later

Back 30

reporters, editors and photographers.

Front 31

The portion of people most likely to use newspaper for main news source is

Back 31

65+

Front 32

To attract more readers newspapers added special sections about

Back 32

young people and women.

Front 33

Frederick Douglas founded which pre-Civil war newspaper?

Back 33

The North Star - the most important African American newspaper.

Front 34

Teenagers are increasingly turning to newspapers for information and entertainment.

Back 34

FALSE!

Front 35

In 1833, Benjamin Day

Back 35

lowered the price of his newspaper to a penny and sold it daily on the street.

Front 36

The first major competition for newspapers came from

Back 36

Radio.

Front 37

John Peter Zenger made the case that truth

Back 37

was the best defense against libel.

Front 38

(1721) James Franklin established the tradition of an independent press through

Back 38

defiance of British control.

Front 39

John B. Russwurm and Rev. Samuel Cornish publicated "Freedom's Journal" in

Back 39

1827. It was the beginning of an African-American press tradition.

Front 40

The first truly national magazine with a large circulation was

Back 40

The saturday evening post

Front 41

Magazines widened their audiences in the 1800's by

Back 41

catering to women.

Front 42

Sarah Josepha Hale

Back 42

edited Godey's Lady's books for 40 years, supported women's rights, helped her magazine's circulation rise, and retired a year before she died.

Front 43

The ladies Home Journal was distinguished from other 19th century publications because

Back 43

it crusaded against patent medicine and venereal disease.

Front 44

WEB Du Bois founded and edited

Back 44

The Crisis

Front 45

Investigative reporting was pioneered by which magazine?

Back 45

McClure's Magazine

Front 46

The Postal Act of 1879

Back 46

lowered the mailing rates for magazines.

Front 47

American Medical news is NOT

Back 47

a consumer magazine.

Front 48

Muckrakers were america's first

Back 48

investigative journalists.

Front 49

What issue did not expand audiences in the 1800's?

Back 49

Personal finance.

Front 50

The new Yorker is NOT

Back 50

part of the empire that Henry Luce built.

Front 51

The most striking characteristic of magazine development in the 2/2 of the 20th century has been

Back 51

targeted audiences.

Front 52

General interests magazines have NOT made a comeback

Back 52

in the past 30 years.

Front 53

The department that handles address changes is

Back 53

circulation

Front 54

The average magazine reader today

Back 54

owns a home and works full time.

Front 55

Women have always been

Back 55

magazines' best audience.

Front 56

To maintain their audience and revenue magazines today can

Back 56

expand their presence on the internet, create partnerships, and find new niche audiences.

Front 57

American Magazine does not

Back 57

continue to be published today.

Front 58

T/F
Traditional mass media in America included only books, magazines and newspapers.

Back 58

False.

Front 59

T/F
Interactive communications are two way.

Back 59

True

Front 60

T/F
The most noticeable trend among today's media companies is vertical integration.

Back 60

True

Front 61

T/F
Interpersonal communication differs from mass communication because it takes place internally within one person.

Back 61

False.

Front 62

T/F
The US mass media are generally non-profit businesses.

Back 62

False.

Front 63

T/F
Media convergence is the melding of communications, electronics and computer industries.

Back 63

True.

Front 64

T/F
Vertical integration means that companies own other companies unrelated to Mass Media.

Back 64

False.

Front 65

T/F
Disadvantages of media concentration include a loss of diversity and opinion.

Back 65

True.

Front 66

T/F
Some form of media touches your life every day - economically, socially or culturally.

Back 66

True.

Front 67

T/F
The second information communications revelation began with the invention of paper.

Back 67

False.

Front 68

T/F
Phonetic writing, the first communications revolution, was developed about 1000 BC.

Back 68

True.

Front 69

T/F
Books, newspapers and magazines were america's only mass media for 250 years after the first american book was published.

Back 69

True.

Front 70

T/F
A television is an example of a "smart" technology.

Back 70

False.

Front 71

T/F
The media provides information and entertainment but does not affect culture.

Back 71

False.

Front 72

T/F
Computers were the 3rd communications revolution.

Back 72

True.