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13 Cards in this Set
- Front
- Back
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Channel length: how many________am I working with? |
Intermediaries |
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Intermediaries AKA? |
Distribution channel members. |
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Downstream channel |
Marketer - - - > customer *control |
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Upstream channel |
Source of Timber - - - - > marketer *cost saving and competition. |
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Ex: short channel |
21st century insurance - - > consumers |
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Medium channel |
Callaway golf clubs - - - >retail stores----> consumers |
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Is it smart to add intermediaries? |
If it makes process efficient and cost effective yes. |
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Marketers have to pick most appropriate ______ length. |
*Channel |
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Greatest level of benefits for_________ cost. |
*Lowest |
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What do channel members do? Selling functions: |
-Advertising by their retailers -Generating & qualifying leads: prospective buyers |
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What do channel members do? Order management: |
-Filling orders -holding inventors -storing -invoicing -transport & delivery |
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What do channel members do? Finances: |
-offer credit -collects accounts receivable |
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What do channel members do? Post-Sales service |
-product training -installing -assisting with applications -handling product returns -repairing product |
