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5 Cards in this Set
- Front
- Back
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Independent Agency System |
1 agent who represents several companies; nonexclusive Commissions on personal sales
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Captive or Exclusive Agency System |
1 agent who represents one company; exclusive Commissions on personal sales |
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General Agency System |
General agent-entrepreneur represents 1 company; exclusive Earns compensation and commissions Appoints subagents |
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Managerial System |
Branch manager (supervises agents) Salaried Agents can be insurer’s employees or independent contractors |
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Direct Response Marketing System |
No agents Direct advertising to consumers through mail, internet, television, other mass marketing Consumers apply directly to company |
