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13 Cards in this Set
- Front
- Back
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(blank ) aims to capture value
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Marketing is not specific enough; price is the component that captures value
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In the marketing mix ( blank ) attempts to deliver value by making the product or service available where the consumer needs it
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place - place delivers value that product creates
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( blank ) reflects the relationship of benefit to cost, or what you get for what you give.
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(value ) reflects the relationship of benefit to cost, or what you get for what you give
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the components of the price paid by the buyer
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Time Energy Money
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In the marketing mix, value is communicated to the consumer by which P of the mix?
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Promotion
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( blank ) is the part of the marketing mix that aims at creating value for the consumer by providing features and benefits the consumer needs.
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( product) is the part of the marketing mix that aims at creating value for the consumer by providing features and benefits the consumer needs.
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How do marketers inform, persuade, and remind potential buyers about a product or service to influence their opinions and elicit a response?
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Using promotion
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Steps in supply chain process in order from first to last
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1 unprocessed raw material
2 manufacturer or pocessor 3 retailer of finished good 4 purchaser of finished product |
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Core aspects of marketing
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Marketing helps create value.
Marketing entails an exchange Marketing requires product, price, place, and promotion decisions |
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In a value-based, marketing -oriented firm, marketers share information about ( blank and blank)
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In a value-based, marketing-oriented firm, markerters share infomation about customers and competitors, and then integrate and distibute it across the firm's various departments.
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Vlaue reflects the relationship of ( blank ) relative to costs, or what you get for what you give.
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Value reflects the relationship of ( benefits ) relative to costs, or what you get for what you give.
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Core aspects of Marketing
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Marketing helps create value.
Marketing is about satisfying customer needs and wants. Marketing entails an exchange. Markenting requires product price, place, and promotion decisions. Marketing can be preformed by both individuals and organizations. Marketing occurs in many settings. |
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Marketing is considered important because
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Virtually every person and organization is involved in marketing. Marketing expands global presence.
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