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12 Cards in this Set
- Front
- Back
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Characteristics of services |
Intangibility, inseparability, variability, perishability |
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Intangibility |
The quality of not being perceivable by the senses (a service cannot be seen, heard, tasted, smelled or touched) |
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Inseperability |
The equating of the provider of the service with the service itself |
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Variability (in quality) |
The variations in services offered by different individuals, even within the same organization |
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Persishability |
Demand for services varies over a given period |
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What are the 4 categories of not for profit marketing? |
Organization marketing, people marketing, place marketing, idea marketing |
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Organization marketing in a Not-For-Profit |
Marketing that seeks to gain or maintain acceptance of an organizations objectives and services |
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People marketing in a Not-For-Profit |
The marketing of an individual or group of people to create a favourable impression of that individual or group |
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Place marketing in a Not-For-Profit |
Drawing attention to and creating a favourable attitude toward a particular place, be it a country, province, region, or city |
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Idea marketing in a Not-For-Profit |
Marketing activity that encourages the public to accept and agree with certain issues and causes |
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What is cause marketing? |
Marketing activity that increases the acceptability of social ideas (ex: campaigns aimed at convincing people of the need to wear seat belts, avoid drinking and driving) |
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What is the major goal of a Not-For-Profit? |
To promote social consciousness |
