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35 Cards in this Set
- Front
- Back
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Fashion design |
Art of application of design and aesthetics or natural beauty to clothing and accessories influenced by culture and social attitudes; fulfilling customers wants |
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Color |
Can define rank, profession, or a customer preferences of the timers |
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Texturw |
Look and feel of material |
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Style |
Characteristic or distinctive appearance of a garment ( makes it different) |
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Silhouette |
Overall outline or contour (shape or form) |
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Details |
Individual element that gives a silhouette its form or shape (length, sleeve, shoulder, waist) |
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Merchandising |
Getting merchandise to stock the stores, the activity of promoting the sale of goods, especially by their presentation in retail |
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Marketing |
Promotes fashion and generates interest in new styles and products, help set trends |
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Trend |
General direction or movement |
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Fad |
Sweeps in and impacts a limited amount of population and leaves quickly |
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Classic |
Style or design that remains in basic need and remains in general fashion acceptance for an extended period of time |
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High fashion |
New style accepted by limited number of fashion leaders who want to be first |
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Mass fashion |
Consists of styles that are widely accepted |
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Image clothing |
Photographed/drawn (form) |
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Written clothing |
Described in words |
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Real clothing |
Seeing the garment (action of manufacture) |
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Logo |
Symbol or other design adopted by an organization to identify its products |
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Trademark |
Symbol, word, or words legally registered or established by use or representing a company or product |
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Private label |
Designating a product manufactured or packaged for sale under the name of the of the retailer or designer rather than that of the manufacturer or a retailer or designers name as used on product sold by the retailer but manufactured by another company |
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Designer label |
Clothing, luxury automobile manufacturers and other personal accessory items sold under prestigious marquee which is commonly named after a designer, founder or location where company was founded mostly applied to luxury goods |
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Bricks and mortar |
Physical retail buildings ie department stores |
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Imports |
Goods coming into the country |
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Exports |
Goods going out of the country |
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Sourcing |
Procurement practices, aimed at finding, evaluating and engaging suppliers for acquiring goods and services |
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Outsourcing |
Process of contracting a business function to someone else |
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Race to the bottom |
Who can make goods the fastest and cheapest |
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Buying behaviors |
Process by which individuals search for, select, purchase, use, and dispose of goods and services, in satisfaction of their needs and wants customer decision making |
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Designer |
Products cater to high priced prestige or luxury market |
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Better |
Medium or higher priced merchandise |
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Moderate |
Dresses, sportswear, career wear, and nationally advertised apparel brands fit into this price |
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Discount/off price |
Low priced merchandise. This price range may include samples, close-outs, discounted, season items or irregulars |
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Budget or mass market |
Low end of the apparel spectrum with clothes, footwear, and accessories that retailer relatively low price points. Garments are typically at fair quality and fair value |
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Contemporary or popular |
Contemporary means belonging to the same period of time conforming to modern or current ideas in style, fashion, design etc. contemporary more of a fashion forward look, than specific price point |
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Bridge |
Often for career separates and dresses in finer fabrics. Usually the lower priced or secondary lines of fashion designers |
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Haute couture or made to measure |
Clothing made for one person, costs tens of thousands of dollars and only a handful can afford it. Highest price garments carry classification of couture |
