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10 Cards in this Set
- Front
- Back
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Marketing |
Management process of identifying, anticipating and supplying customers needs efficiently and profitability |
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PESTLE |
Political Economical Social Technology Environmental Legal
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7P's |
Product core, actual, extended Price costs customers competitors corporate objectives Promotion Place People Process Physical evidence |
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Types of pricing |
Cost plus pricing costs plus a percent for profit.
Penetration pricing low price under cut competitors
Skim pricing high price for early adopters
Perceived quality pricing high price for perceived quality
Price discrimination different price charged for same product in different segments
Going price match competitors
Dynamic pricing price altered with demand
Loss leaders one product sold as a loss, as other products will be bought at profit
Captive product pricing customers buy two products, first one is cheap once captive they buy the second one for expensive price. first one is cheap once captive they buy the second one for expensive price.
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Types of Promotion |
Viral pass of the message
Guerrilla planned unconventional attacks on key targets
Digital electronic media
Experimental interactive multi sensory experience
Search engine search engine visibility
Social media social media sites
Post modern philosophical through Customer experience |
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Klotter suggested segments should be what |
Measurable Accessible Substantial |
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Bases for segmentations klotter |
Demographics age gender geographical
Socio economical occupation and income
Physiological life style arributes and values
Situational occasion of use and frequency of purchase |
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Porters positioning |
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When would finance Interact with Sales and marketing |
1. Life cycle costing considers full costing prior during and after production to ensure costs are covered and steps taken to reduce costs 2. Balanced portfolio manages different products services depending on which stage they are at. |
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Sales and marketing KPIs |
1.Identifying relevant KPIs for CSF 2. Assemble kpi data 3. Analyse for insight 4. Advise s&m on the insight 5. Apply what has been learnt |
