Distribution Quiz #2

Front 1

Closed Sales Territory

Back 1

It restricts their distributors to certain geographic regions.

Front 2

Selective Distribution

Back 2

When a firm selects a few retail outlets in a specific geographical area to carry its products.

Front 3

Physical Distribution

Back 3

It refers to a road range of activities related to efficient movement of finished goods.

Front 4

Direct Marketing Channel

Back 4

It allows consumers to buy products by interacting with various advertising media.

Front 5

Forward Integration

Back 5

When the firm attempts to control downstream distribution l.

Front 6

Marketing Intermediary

Back 6

An organization that operates between producers and consumers or business users.

Front 7

Brokers

Back 7

These are independent firms or individuals whose principal function is to bring buyers and sellers together to make sales.

Front 8

Selling Agents

Back 8

They represent a single producer and are responsible for the entire marketing function of that product.

Front 9

Wholesaler

Back 9

A marketing intermediary that takes title to the goods it handles and then distribute these goods to retailers, other distributors and end consumers.

Front 10

Product Management

Back 10

It is the aspect of marketing that deals with the specifications of the actual good or service.

Front 11

Gray Products

Back 11

Products manufactured abroad under license from U.S. firm.

Front 12

Materials Handling System

Back 12

Activities for moving products within plants, warehouses, and transportation terminals.

Front 13

Reverse Channel

Back 13

A marketing channel that are designed to return goods to their producers.

Front 14

Backward Integration

Back 14

Manufacturer attempts to gain greater control over inputs to production process.

Front 15

Temporal Discrepancy

Back 15

A situation that occurs when a product is produced but a customer is not ready to buy it.

Front 16

Supply Chain

Back 16

A complete sequence of suppliers and activities that contribute to the creation and delivery of merchandise.

Front 17

Supply Chain Management

Back 17

The control of the activities of purchasing, processing, and delivery through which raw materials are transformed into products.

Front 18

Intermodal Operations

Back 18

Refers to the combination of transport modes to improve customer service.

Front 19

Intensive Distribution

Back 19

A firm that tries to place its products or services in as many outlets as possible.

Front 20

Contract Carriers

Back 20

For-hire transporters.

Front 21

Tying Agreement

Back 21

Requires a marketing intermediary to carry items other than those they want to sell.

Front 22

Spatial Discrepancy

Back 22

The difference between the location of a producer and the location of widely scattered market.

Front 23

Private Carriers

Back 23

Transporters that provide service solely for internally generated freight.

Front 24

Distribution

Back 24

The movement of goods and services from producers to consumers.

Front 25

Marketing

Back 25

The craft of linking the producers of a product or service with customers. Both existing and potential.