Communication Theory

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Theory

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Set of systematic, informed hunches about the way things work. (Burgon)

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Communication

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relational process of creating and interpreting messages that elicit a response.

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Text

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Record of message that can be analyzed by others. (book)

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Polysemic

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Open to interpretation

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Behavioral scientist

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Scholar who applies the scientific method to describe, predict and explain recurring forms of human behavior

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Rhetorician

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Scholar who studies ways in which symbolic forms can be used to identify with people, or to persuade them toward a certain point of view

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Objective Approach

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Truth is singular and timeless. Discovered through senses and observation. Bias free b/c equally available

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Interpretive Approach

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Reality is socially constructed, multiple truths. Truth is subjective. Meanings change over time.

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Humanisitic Scholarship

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study of what its like to be another person in a specific time and place; assumes there are few important panhuman similarities

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Epistemology

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study of the origin of nature, method and limits of knowledge

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Determinism

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behavior is caused by the environment and heredity

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Empirical Evidence

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data collected through direct observation

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Emanicipation

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free from legal resrictions

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Metatheory

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theory about theory; assumptions made when creating a theory

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Rule of Parsimony

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given 2 plausible explanations for the same event,we should accept the simpler version

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Falsifiability

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requirement that a scientific theory be stated in such a way that it can be tested and disproved if it is wrong.

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Experiment

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research method that manipulates a variable in a tightly controlled situation in order to find out if it has the predicted effect

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Survey

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research method that uses questionnaires and interviews to collect self reported data that reflects what respondents think feel or intent to do.

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Ethical Imperative

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Grant others that occur in you consruction the same autonomy you practice constucting them

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self referential imperative

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include yourself as a constiuent of your own construction

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critical theorist

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scholars who use theory to reveal unjust communication practices that create or perpetuate an imbalance of power

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textual analysis

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research method that describes and interprets the characteristics of any text

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Ethnography

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method of participant observation designed to help a researcher experiment a cultures complex web of meaning

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cybernetics

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study of information processing feedback and control in communication systems

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rhetoric

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using all available means of persuasion, focusing on lines of argument, organization of ideas, language use and delivery in public speaking

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semiotics

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study of verbal and nonverbal signs that can stand for something else, and how their interpretation impacts society

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symbols

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words and nonverbal signs that bear no natural connection with the things they describe; meaning is learned within a given culture

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culture industries

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entertainment businesses that reproduce the dominant ideology of a culture and distract people from recognizing unjust distribution of power within society; films, tv, music and advertising

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pragmatism

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applied approach to knowledge; the philosphy that true understanding of an idea or situation has practical implications for action

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verbatim plagiarism

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word for word

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Mosaic plagiarism

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take bits and pieces from source and not quoting it

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inadequate plagiarism

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using too much of source as your own ideas

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Uncited paraphrase

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using idea and not giving credit to the source

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uncited quotation

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not citing quotes used

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DOI

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digital object identifier

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Annotated Bibliography

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A list of sources that provides publicationinformation and a short description of eachsource called an annotation

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Abstract

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A summary of a work’s content