Mass Communication Importance

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Communication is a common phenomenon that exists in the daily activities of human being as well as generate meaning by using messages across a myriad of cultures, channels, contexts and media. It is the process of sending a message to an audience from a source through channel. For example a conversation, the source is the person who is speaking, audience is the person who is listening, the message is what is transmitted and the spoken voice is the channel. The effective practice of communications enable us in improving social, cultural, personal as well as experiences between individuals, enterprises or nations. It is significant to the advancement of a civilized society today as it allows us to overcome obstacles in social movements, political …show more content…
Mass communication becomes more important as there are many common concern and interest to people about which people want to know since the people of the country become more literate, individualistic and cosmopolitan.

2.0 Understanding of Mass Communication
Mass communication are a vital part of everyday life. It also plays an influential role in modern society because it acts as an important tools in broadcasting information by making possible communication exchange and also spread of vital knowledge which are concerned by societies and cultures. Mass communication is the process of sharing, transmitting and sending of homogeneous information, ideas, message or thoughts to large group of anonymous and heterogeneous audiences through the mass media at the same time. A large group of audiences could be either the general public or a segment of the general public. Technological ingenuity has developed the mass communication since the 19th and 20th centuries with using the technological equipment in sharing the information over great distances to influence the large number of audiences. Information can be also transmitted quickly and accurately to large number of audience even these people who are stay far and away from the source via mass communication. In mass
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The examples of source may be a newspaper or television reporter or an announcer. The channel represent the mass media or technological devices in transmitting the message. In mass communication, channels includes articles in newspapers and magazines, books, news reports, advertisement, radio programs, movies, television shows and music videos are examples of the media channels. It help in delivering news, opinion, advertisement and other forms of mass communication to public audiences. Also, the receivers is the large audiences who are receiving the message from the source. Moreover, mass media include magazines, newspaper, radio, social media, television, film, websites and other technological devices that allows the spreading of information to the public. However, mostly the mass communication is a one-way process as there are only few of feedback from the audiences. Feedback is the response that allows the

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