Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
32 Cards in this Set
- Front
- Back
|
A communication scholar from the University of Colorado who has defined seven traditions of communication theory.
|
Robert Craig
|
|
|
An empirical approach to interpersonal influence that stemmed from media research.
|
The Socio-Psychological Tradition
|
|
|
A Yale University researcher who was one of the founding fathers of the socio-psychological tradition.
|
Carl Hovland
|
|
|
The tendency for the impact of source credibility to dissipate over time, often because the audience remembers the message but forgets the source.
|
Sleeper Effect
|
|
|
The study of information processing, feedback, and control in communication systems.
|
The Cybernetic Tradition
|
|
|
A Bell Telephone research scientist who developed an influential mathematical model for signal transmission that formed the basis of the cybernetic tradition.
|
Claude Shannon
|
|
|
A scholar whose interpretive essay applying the concept of information loss to interpersonal communication was paired with Shannon’s diagram of information flow.
|
Warren Weaver
|
|
|
The opportunity to reduce uncertainty.
|
Information
|
|
|
Anything that reduces the information-carrying capacity of the channel.
|
Noise
|
|
|
An MIT scientist who coined the term cybernetics and pioneered the concept of feedback.
|
Norbert Wiener
|
|
|
Information that adjusts future behavior by introducing learning into the system.
|
Feedback
|
|
|
An ancient approach to communication theory and practice that emphasizes persuasion through artful public address.
|
The Rhetorical Tradition
|
|
|
An approach to communication theory that emphasizes the process of sharing meaning through signs.
|
The Semiotic Tradition
|
|
|
The mistaken belief that words have precise definitions.
|
Proper Meaning Superstition
|
|
|
A Cambridge University literary critic who was one of the first in the semiotic tradition to systematically describe how words work.
|
I.A. Richards
|
|
|
Anything that can stand for something else.
|
Sign
|
|
|
A special type of sign (including most words) that has no natural connection with the thing it describes.
|
Symbol
|
|
|
Richards and Ogden’s graphic depiction of the indirect relationship between a symbol and its referent.
|
Semantic Triangle
|
|
|
Richards’s collaborator on the semantic triangle.
|
C.K. Ogden
|
|
|
An approach to communication that emphasizes how language produces and reproduces culture.
|
The Socio-Cultural Tradition
|
|
|
A University of Chicago linguist and his student who developed the Sapir-Whorf hypothesis.
|
Edward Sapir and Benjamin Whorf
|
|
|
The proposition that the structure of a culture’s language shapes what people think and do.
|
Sapir-Whorf Hypothesis
|
|
|
An approach to communication theory that emphasizes reflective challenge of unjust discourse.
|
The Critical Tradition
|
|
|
A group of German scholars lead by Max Horkheimer, Theodor Adorno, and Herbert Marcuse who critiqued the way in which discourse is controlled to perpetuate power imbalances.
|
The Frankfurt School
|
|
|
Theoretically reflective social action.
|
Praxis
|
|
|
An approach to communication theory that emphasizes communication as the experience of self and others through dialogue.
|
The Phenomenological Tradition
|
|
|
A psychologist who developed a theory of personal and relationship growth.
|
Carl Rogers
|
|
|
According to Carl Rogers, the match or fit between an individual’s inner feelings and outer display
|
Congruence
|
|
|
An attitude of acceptance of another person that is not contingent on his or her performance.
|
Unconditional Positive Regard
|
|
|
The active process of laying aside personal views and of entering into another’s world without prejudice.
|
Empathic Understanding
|
|
|
A Jewish philosopher and theologian who emphasized authentic human relationships through dialogue.
|
Martin Buber
|
|
|
A collection of nine principles of ethical communication recently adopted by the National Communication Association.
|
National Communication Association Credo for Communication Ethics
|
