Chapter 9-13 Business

Front 1

human relations

Back 1

the study of the behavior of individuals and groups in organizational settings (job performance, morale, motivation, etc)

Front 2

motivation

Back 2

an inner drive that directs a person's behavior towards goals

Front 3

morale

Back 3

an employee's attitude towards his/her job, employer, and colleagues

Front 4

high morale

Back 4

higher productivity, returns to shareholders and worker productivity; employee loyalty

Front 5

low morale

Back 5

contributes to absenteeism, high employee turnover, and lack of commitment

Front 6

job enlargement

Back 6

adding tasks to a job instead of treating each task as a separate job

Front 7

human resource management

Back 7

the process of determining human resource needs and then RECRUITING, SELECTING, DEVELOPING, MOTIVATING, EVALUATING, COMPENSATING, AND SCHEDULING to achieve organization goals for employees and company

Front 8

job analysis

Back 8

the study of what employees who had various job titles do

Front 9

job description

Back 9

specifies the objectives of the job, the type of work, the responsibilities and duties, working conditions and relationships to other jobs

Front 10

job specification

Back 10

WRITTEN summary of the minimal education and skills needed to do a particular job

Front 11

promotion

Back 11

advancement to a higher level job with increased authority, responsibility and pay

Front 12

transfer

Back 12

a move to another job within the company at essentially the same level and wage

Front 13

recruitment

Back 13

the set of activities for obtaining the right number of qualified people at the right time

Front 14

internal and external

Back 14

sources to recruit employees
(internal improves morale of employees)

Front 15

fringe benefits

Back 15

sick leave, faction pay, pension and health plans that provide additional compensation to employees beyond base wages
1929: 2% of payroll=fringe
today: 30% healthcare increase

Front 16

flextime plan

Back 16

gives employees some freedom to choose which hours to work as long as they work the required #
FLEXIBLE SCHEDULING

Front 17

compressed work week

Back 17

employees work the full # of work hours, but in fewer than the standard number of days
FLEXIBLE SCHEDULING

Front 18

job sharing

Back 18

lets 2 or more part time employees share on a full time job
FLEXIBLE SCHEDULING

Front 19

marketing mix

Back 19

creating, distributing, pricing, and promoting

Front 20

marketing

Back 20

a group of activities designed to expedite transactions by creating, distributing, pricing, and promoting goods, services, and ideas

Front 21

exchange

Back 21

giving up one thing for something else

Front 22

marketing concept

Back 22

that an organization should try to satisfy customers needs/wants through coordinated activities that also allow it to achieve its own goals

Front 23

total-marketing approach

Back 23

a firm that tries to appeal to all consumers and assumes that they all have similar needs
ie. salt, sugar, bread

Front 24

bases for market segmentation

Back 24

demographic (age, gender, ed)
geographic (regions, climates)
psychographic (personalities, lifestyles)
behavioristic (behavior towards product usage rate, loyalty rate, occasion)

Front 25

product

Back 25

a good, service, or idea that has tangible and intangible attributes that provide satisfaction and benefits to consumers

Front 26

branding

Back 26

process of naming identifying products

Front 27

trademark

Back 27

brand registered with US patent and trademark office
provide protection

Front 28

convenience products

Back 28

purchased without doing research into price
widely available
often immediate consumption

Front 29

shopping products

Back 29

compare prices, features, quality, style, service, and image all influence the decision to buy

Front 30

specialty product

Back 30

greatest level of research
no substitues
price doesn't exactly matter

Front 31

business products

Back 31

used directly or indirectly in the operation or manufacturing process of a business
raw materials

Front 32

product line

Back 32

group of closely related products that are treated as a unit

Front 33

product mix

Back 33

all products offered by company

Front 34

product life cycle

Back 34

introduction, growth, maturity and decline

Front 35

price

Back 35

a value placed on a product or service that is exchanged between a buyer and seller
should be done immediately

Front 36

pricing objectives

Back 36

maximize profits and sales, boost m share, maintain in status quo, survival

Front 37

price skimming

Back 37

highest price buyers will pay

Front 38

penetration pricing

Back 38

low price to gain market share

Front 39

psychological pricing

Back 39

emotion not rational

Front 40

odd/even

Back 40

9.99 vs. 10.00

Front 41

prestige pricing

Back 41

perception of quality

Front 42

price discounting

Back 42

quantity, seasonal, promotional

Front 43

distribution

Back 43

products available to consumers in the quantities and location desired

Front 44

intensity of market coverage

Back 44

depends on buyer behavior, nature of target market and competition

Front 45

intensive dist

Back 45

available everywhere

Front 46

selective dist

Back 46

small portion of places available

Front 47

exclusive

Back 47

sole right to sell a product in a defined geographic territory

Front 48

promotional mix

Back 48

persuasive for of communication that attempts to expedite a marketing exchange by influencing imdivid and organ to accept goods/services/ideas

Front 49

promotional strategies

Back 49

advertising, personal selling, publicity, and sales promotion

Front 50

push strategy

Back 50

producer to wholesaler to retailer to consumer

Front 51

pull strategy

Back 51

producer to consumer to retailer to producer