Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
18 Cards in this Set
- Front
- Back
|
Public opinion
|
the collection of individual opinions toward issues or objects of general interest
|
|
|
Political socialization
|
the process of learning about politics by being exposed to information from parents, teachers, peers, media political leaders, schools, and the community
|
|
|
Agents of political socialization
|
sources of information about politics (parents, peers, media, etc.)
|
|
|
Straw polls
|
nonbinding results; unscientific polls
|
|
|
Sample
|
a group of people who are surveyed (opinions should reflect those of the larger group they are representing)
|
|
|
Crafted talk
|
a way of packaging policies that caters to a specific base while appearing to remain mainstream
|
|
|
Focus groups
|
– a group of about a dozen average men and women brought together by political consultants and pollsters to share their feelings and reactions to different things in an effort to develop a campaign strategy that will attract voters to or away from a specific candidate
|
|
|
Push polls
|
– a public opinion poll presenting the respondent with biased information favoring or opposing a certain candidate (seek to manipulate opinion)
|
|
|
Bradley effect
|
A discrepancy in polls and actual voting, that overestimates white vote for black candidates because some white voters may falsely report that they intend to vote for an African-American candidate
|
|
|
Tracking polls
|
polls in which a small number of people are polled on successive evenings throughout a campaign in order to assess changes in the level of voter support
|
|
|
Exit polls
|
election-day poll of voters leaving (to get an idea of which candidate is in the lead before counting votes)
|
|
|
Ideology
|
a highly organized and coherent set of opinions
|
|
|
Liberalism, liberals
|
a person who believes in government activism to help individuals and communities in areas like health, education, and welfare
|
|
|
Social issues
|
important, non-economic issues affecting significant numbers of the populace (crime, racial conflict, etc.)
|
|
|
Conservatism, conservatives
|
a person who believes that the domestic role of government should be minimized and that individuals are responsible for their own well-being
|
|
|
Moderates
|
people with centrist positions on issues that distinguish them from liberals and conservatives
|
|
|
Bible belt
|
a term used to describe portions of the south and Midwest that were strongly influenced by Protestant fundamentals
|
|
|
George Gallup
|
used probability based sampling techniques to start polling in the early 1930’s and predicted Roosevelt would be re-elected; he was right so people began using these polls, known as Gallup polls
|
