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22 Cards in this Set
- Front
- Back
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an attempt by a network to appeal to a small portion of an audience rather than the majority of the audience
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Narrowcasting
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an attempt by a network to appeal to most of the television or radio audience
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Broadcasting
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– an independent website created by an individual or group to disseminate opinions or information
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Blog
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a relationship in which the parties use each other for mutual advantage
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Symbiotic relationship
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a relationship where two parties or groups are often in opposition, such as public officials and the media
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Adversarial relationship
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disclosures of information that some government officials want kept secret
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Leaks
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– leaks in information that enable reporters to break their stories before their competitors can announce them
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Scoops
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– a meeting at which the president answers questions from reporters
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Presidential press conference
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a photo of a politician against a backdrop that symbolizes the point the politician is trying to make
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Photo opportunity
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a few key words or phrases included in a speech with the intent that the television editors will use the phrase in a brief clip on the news
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Sound bite
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what politicians do to portray themselves and their programs in the most favorable way (regardless of the facts and often shadowing the truth)
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Spin
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short radio addresses given by President Franklin Roosevelt to win support for his policies and reassure the public during the Great Depression
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Fireside chats
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newspapers and other mainstream media trying to present the facts in their news stories rather than their opinions
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Practice of objectivity
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a preference for candidates of specific parties or for certain stands on issues that affect a journalist’s reporting
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Political bias
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a twist in news coverage to please or avoid offending advertisers
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Commercial bias
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a word for television newscasts that attempt to entertain as they provide information
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Infotainment
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the assumption in political reporting that politics is a game and that politicians are the players; leads to an emphasis on strategy at the expense of substance in news stories
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Game orientation
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the way in which the media reports on the candidates’ polling status and strategies, rather than covering their positions on relevant issues
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Horse race coverage
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– a feeling of cynicism and distrust toward government and officials that is fostered by media coverage of politics
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Media malaise
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created the model that most contemporary presidents use to communicate with the public; used press conferences and fireside chats (used radio)
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Franklin Roosevelt
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refined Roosevelt’s model; idolized Roosevelt; duplicated Roosevelt’s success in media; mastered public speaking and performing (used television)
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Ronald Reagan
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– emulated the Reagan administration; voices messages at appearances and had backgrounds with slogans in photos;
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George W. Bush
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