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10 Cards in this Set
- Front
- Back
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The primary challenge for 3M's inventor David Windorski was to design new products for college students. The first step in solving this challenge was to: |
identify any unmet needs of students when they studied. |
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Marketing affects: |
all individuals, organizations, industries, and countries. |
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You need information about how computers and telecommunications interact to reshape the workplace. As you walk into a Barnes and Noble bookstore, you notice the latest issue of ComputerWorld magazine. You pick up the magazine and it has an article on the topic of interest to you. What is needed next in order for marketing to occur? |
You have to check to see if you have sufficient cash (or credit) to purchase the magazine. |
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A market refers to __________. |
people with the desire and ability to buy a specific offering. |
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Which of the following groups would be the MOST LIKELY target market for the Toyota Highlander hybrid SUV? |
People who want to drive fuel-efficient SUVs |
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After years of resistance, the People's Republic of China finally allowed Coca-Cola to import soft drinks into the country. This restriction was an example of which environmental force? |
Regulatory |
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Robert Keith, a Pillsbury president, described his company at this stage: "We are professional flour millers. Our basic function is to mill quality flour." This sort of thinking typified the: |
production era. |
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Social responsibility refers to: |
the belief that organizations are accountable to a larger society for their actions. |
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Entities such as manufacturers, retailers, and government agencies that buy goods and services for their own use or for resale are called: |
organizational buyers. |
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The owners of Old School Brand Authentic Antique Foods researched Civil War-era documents to come up with recipes for the old-fashioned products the company produces and markets. Their concern with the authenticity of their recipes reflects a concern with __________ utility. |
form |
