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77 Cards in this Set
- Front
- Back
Ethics |
describes moral content of behavior |
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business ethics |
study of how business people act when facing situations with moral consequences |
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sales management ethics |
component of business ethics dealing with ethically managing the sales function |
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individual ethics pressures |
personal integrity moral values social influences |
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professional ethics pressures |
professional standards group goals prestige |
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organizational ethics pressures |
profit growth survival |
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consumer-directed approaches |
vulnerability ignorance powerlessness |
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vulnerability |
lack of vital knowledge often product knowledge needed to participate in a fair exchange |
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ignorance |
lack of experience or ability to conduct a transaction or negotiate terms of a fair deal |
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powerlessness |
lack of competition within a marketplace or sufficient assets to be persuasive |
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codes of ethics types (4) |
company codes professional codes business association codes advisory group codes |
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company codes |
ethical boundaries for employees |
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professional codes |
ethical boundaries for occupational groups like advertisers,sales reps, dr.'s, lawyers, acctants |
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business association codes |
ethical boundaries for people engaged in same line of business like direct selling associ. of america |
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advisory group codes |
suggested by government agencies or other special interest groups |
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moral philosophy |
deals with systematic ways that individuals recognize and resolve decisions having moral content |
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bases of moral philosophy |
idealism relativism teleology |
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idealism |
set of principles where individuals determine morality |
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moral absolute |
represents a rule that should always be applied with no exceptions or excuses |
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relativism |
individuals reach moral decisions based more on actions they perceive to be acceptable -given particular situation |
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teleology |
morality based on the consequences of the behavior that allows indiscretion based on the argument that the "Good" that results is more important than the harm caused |
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moral judgements |
person's evaluation of the situation from an ethical perspective |
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bases of moral judgments |
moral equity acceptability contractualism |
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moral equity |
inherent fairness or justice in a situation |
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acceptability |
how culturally or socially acceptable we perceive an action to be |
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contractualism |
the extent an act is consistent with stated or implied contracts and or laws |
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unethical sales practices: prohibited actions |
bribes conflicts of interest use of insider info moonlighting fraud etc |
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ethical concerns in selling and sales management |
employer ethics w/ their salespeople salespeople's ethics & their company treatment of competitors treatment of coworkers customer relationships |
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employer ethics with their sales people |
compensation sales territories sales quotas hiring,promoting, and firing |
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compensation |
prompt, accurate payment of salary, commissions and timely reimbursement of selling expenses |
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sales territories |
fair assignment of sales territories |
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sales quotas |
setting realistic achievable sales quotas |
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hiring promoting and firing |
sexism,racism,and ageism must not influence managerial decisons |
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ethical violations |
misusing company assets expense account padding unauthorized use of company funds manipulation of customer orders cheating in sales contests |
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ethical violations: treatment of coworkers |
sexual harassment stealing customers undermining coworkers |
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ethical violations: treatment of competitors |
disparaging competitors tampering with competitors products competitive snooping |
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ethical issues: regarding customers |
special gifts over promising/selling manipulating order forms favoritism conflict of interest |
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ethical issues: marketing mix |
product quality/ service pricing distribution promotion |
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Marketing mix- ethical issues: product quality and service |
poor product quality unsafe products poor return policies and after sales service |
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Marketing mix- ethical issues: pricing |
inflated list prices not honoring price incentives adding hidden costs |
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Marketing mix- ethical issues: distribution |
using aggressive and dishonorable resellers using bait/switch strategies |
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Marketing mix- ethical issues: promotion |
deceptive advertising misleading warranties phony contests dishonest fundraising activities |
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creating an ethical work climate (4) |
policies and rules trust and responsibilites peer behavior bottom line sales emphasis |
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creating an ethical work climate: policies and rules |
standard business norms/regulations defined by senior management |
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creating an ethical work climate: trust and responsibility |
how far people are trust to behave responsibly and are held personally responsible for their actions |
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creating an ethical work climate: peer behavior |
how employees view coworkers as having high moral standards |
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creating an ethical work climate: bottom line sales emphasis |
pressure employees feel prioritizing increased sales, profits,margins, over all other concerns |
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the ethical climate sales managers should be sure of the following |
salespersons are aware of policies/rules sales persons are rewarded/ reprimanded without bia/favoritism ethical climate is promoted at all levels |
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laws that ensure a competitive marketplace exist: (3) |
robinson-patman act sherman antitrust act clayton act |
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laws protect firms against (11) |
price discrimination collusion price fixing tie in sales exclusive dealing restraint of trade reciprocity unordered goods inaccurate orders/terms of sale false business descriptions false product descriptions |
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price discrimination |
favoring different customers on price or terms of sale when it has a harmful effect on competition |
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price discrimination is allowed under two conditions: |
price differential is given in good faith to meet price offered by competitor price differential is based on cost savings stemming from quantities where products are sold or delivered |
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collusion |
competitors conspire to set prices, agree to divide territories (noncompetitively), or join together |
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laws protect firms against: price fixing |
competitors who conspire to set or maintain uniform prices/profit margins are fixing prices |
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tie in sales |
purchasers are forced to buy an unwanted item or items in return for being allowed to purchase a product in heavy demand |
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exclusive dealing |
agreements in which a manufacturer or wholesaler grants one dealer exclusive rights to sell a product in a certain trading area or insists that the dealer not carry competing lines |
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restraint of trade |
competitors colluding to divide a marke |
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reciprocity |
selecting only suppliers who will also purchase from the buyer buy from me ill buy from you |
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unordered goods |
goods that are not ordered but shipped along with an existing order in hopes that the buyer will pay for them |
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inaccurate orders/terms of sale |
companys may not misrepresent delivery dates, fail to actually fill an order, or not fill an order in a reasonable time |
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terms of sale include: |
warrantees and guarantees, the ability of the buyer to cancel a contract or obtain a refund |
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false business descriptions |
salespeople must never misrepresent the company's financial strength, length, of time in business or reputation nor misrepresent facts concerning its plant, equipment or facilities |
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false product descriptions |
salespeople must not misrepresent the way a product is produced like claim something mass produced is custom made |
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laws protect against (2) |
customer coercion business defamation |
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customer coercion |
placing undue pressure, intimidation, or fear on the buyer into a sale is illegal |
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business defamation |
business slander business libel product disparagement unfair competition |
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U.S. legislation protecting customers and society from unfair business practices including the following (3) |
fair packaging and labeling act consumer goods pricing act nutrition label and education act |
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state and local laws that regulate selling activities (3) |
uniform commercial code green river ordinances cooling-off rules |
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uniform commercial code |
regulates the performance of goods, sellers,warranties,and the maximum allowable rates of interest, misrepresentations and promises not kept |
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green river ordinances |
requires nonresidents to obtain a license from city authorities to sell goods or services direct to consumers in that vicinity |
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cooling-off rules |
requires door-to-door salespeople to give written notice to customers placing orders of $25 or more that they can cancel their purchase within 3 days |
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in international negotiations, salespeople must not: |
confuse varying ethical standards with U.S. and foreign laws governing their activites |
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in planning to sell products or services to a foreign country sales reps should: |
contact the commercial attaché at the US embassy information on legal requirements in conducting business there |
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maintaining a positive ethical climate: (4) |
understand ethics measuring the ethical climate leading by example sales manager ethics |
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understanding ethics |
salespeople reach ethical maturity when they place the moral treatment of others ahead of shortterm personal gain |
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measuring the ethical climate |
monitor the ethical climate with surveys |
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leading by example |
positive healthy and moral ethical work climate begins at the top with sales management |