• Shuffle
    Toggle On
    Toggle Off
  • Alphabetize
    Toggle On
    Toggle Off
  • Front First
    Toggle On
    Toggle Off
  • Both Sides
    Toggle On
    Toggle Off
  • Read
    Toggle On
    Toggle Off
Reading...
Front

Card Range To Study

through

image

Play button

image

Play button

image

Progress

1/77

Click to flip

Use LEFT and RIGHT arrow keys to navigate between flashcards;

Use UP and DOWN arrow keys to flip the card;

H to show hint;

A reads text to speech;

77 Cards in this Set

  • Front
  • Back

Ethics

describes moral content of behavior



business ethics

study of how business people act when facing situations with moral consequences

sales management ethics

component of business ethics dealing with ethically managing the sales function

individual ethics pressures

personal integrity


moral values


social influences

professional ethics pressures

professional standards


group goals


prestige



organizational ethics pressures

profit


growth


survival

consumer-directed approaches

vulnerability


ignorance


powerlessness



vulnerability

lack of vital knowledge often product knowledge needed to participate in a fair exchange

ignorance

lack of experience or ability to conduct a transaction or negotiate terms of a fair deal

powerlessness

lack of competition within a marketplace or sufficient assets to be persuasive

codes of ethics types (4)

company codes


professional codes


business association codes


advisory group codes

company codes

ethical boundaries for employees

professional codes

ethical boundaries for occupational groups like advertisers,sales reps, dr.'s, lawyers, acctants



business association codes

ethical boundaries for people engaged in same line of business


like direct selling associ. of america

advisory group codes

suggested by government agencies or other special interest groups

moral philosophy

deals with systematic ways that individuals recognize and resolve decisions having moral content

bases of moral philosophy

idealism


relativism


teleology

idealism

set of principles where individuals determine morality

moral absolute

represents a rule that should always be applied with no exceptions or excuses

relativism

individuals reach moral decisions based more on actions they perceive to be acceptable


-given particular situation

teleology

morality based on the consequences of the behavior that allows indiscretion based on the argument that the "Good" that results is more important than the harm caused

moral judgements

person's evaluation of the situation from an ethical perspective

bases of moral judgments

moral equity


acceptability


contractualism



moral equity

inherent fairness or justice in a situation



acceptability

how culturally or socially acceptable we perceive an action to be

contractualism

the extent an act is consistent with stated or implied contracts and or laws

unethical sales practices:


prohibited actions

bribes


conflicts of interest


use of insider info


moonlighting


fraud


etc

ethical concerns in selling and sales management

employer ethics w/ their salespeople


salespeople's ethics & their company


treatment of competitors


treatment of coworkers


customer relationships



employer ethics with their sales people

compensation


sales territories


sales quotas


hiring,promoting, and firing



compensation

prompt, accurate payment of salary, commissions


and timely reimbursement of selling expenses

sales territories

fair assignment of sales territories

sales quotas

setting realistic achievable sales quotas

hiring promoting and firing

sexism,racism,and ageism must not influence managerial decisons

ethical violations

misusing company assets


expense account padding


unauthorized use of company funds


manipulation of customer orders


cheating in sales contests



ethical violations:


treatment of coworkers

sexual harassment


stealing customers


undermining coworkers



ethical violations:


treatment of competitors

disparaging competitors


tampering with competitors products


competitive snooping



ethical issues:


regarding customers

special gifts


over promising/selling


manipulating order forms


favoritism


conflict of interest



ethical issues:


marketing mix

product quality/ service


pricing


distribution


promotion

Marketing mix- ethical issues:


product quality and service

poor product quality


unsafe products


poor return policies and after sales service

Marketing mix- ethical issues:


pricing

inflated list prices


not honoring price incentives


adding hidden costs

Marketing mix- ethical issues:


distribution

using aggressive and dishonorable resellers


using bait/switch strategies

Marketing mix- ethical issues:


promotion

deceptive advertising


misleading warranties


phony contests


dishonest fundraising activities

creating an ethical work climate (4)

policies and rules


trust and responsibilites


peer behavior


bottom line sales emphasis

creating an ethical work climate:


policies and rules

standard business norms/regulations defined by senior management

creating an ethical work climate:


trust and responsibility

how far people are trust to behave responsibly and are held personally responsible for their actions

creating an ethical work climate:


peer behavior

how employees view coworkers as having high moral standards

creating an ethical work climate:


bottom line sales emphasis

pressure employees feel prioritizing increased sales, profits,margins, over all other concerns

the ethical climate


sales managers should be sure of the following

salespersons are aware of policies/rules


sales persons are rewarded/ reprimanded without bia/favoritism


ethical climate is promoted at all levels

laws that ensure a competitive marketplace exist: (3)

robinson-patman act


sherman antitrust act


clayton act

laws protect firms against (11)

price discrimination


collusion


price fixing


tie in sales


exclusive dealing


restraint of trade


reciprocity


unordered goods


inaccurate orders/terms of sale


false business descriptions


false product descriptions

price discrimination

favoring different customers on price or terms of sale when it has a harmful effect on competition



price discrimination is allowed under two conditions:

price differential is given in good faith to meet price offered by competitor




price differential is based on cost savings stemming from quantities where products are sold or delivered

collusion

competitors conspire to set prices, agree to divide territories (noncompetitively), or join together

laws protect firms against:


price fixing

competitors who conspire to set or maintain uniform prices/profit margins are fixing prices

tie in sales

purchasers are forced to buy an unwanted item


or items in return for being allowed to purchase a product in heavy demand

exclusive dealing

agreements in which a manufacturer or wholesaler grants one dealer exclusive rights to sell a product in a certain trading area or insists that the dealer not carry competing lines

restraint of trade

competitors colluding to divide a marke

reciprocity

selecting only suppliers who will also purchase from the buyer


buy from me ill buy from you

unordered goods

goods that are not ordered but shipped along with an existing order in hopes that the buyer will pay for them

inaccurate orders/terms of sale

companys may not misrepresent delivery dates, fail to actually fill an order, or not fill an order in a reasonable time



terms of sale include:

warrantees and guarantees, the ability of the buyer to cancel a contract or obtain a refund

false business descriptions

salespeople must never misrepresent the company's financial strength, length, of time in business or reputation nor misrepresent facts concerning its plant, equipment or facilities

false product descriptions

salespeople must not misrepresent the way a product is produced


like claim something mass produced is custom made

laws protect against (2)

customer coercion


business defamation

customer coercion

placing undue pressure, intimidation, or fear on the buyer into a sale is illegal

business defamation

business slander


business libel


product disparagement


unfair competition

U.S. legislation protecting customers and society from unfair business practices including the following (3)

fair packaging and labeling act


consumer goods pricing act


nutrition label and education act



state and local laws that regulate selling activities (3)

uniform commercial code


green river ordinances


cooling-off rules



uniform commercial code

regulates the performance of goods, sellers,warranties,and the maximum allowable rates of interest, misrepresentations and promises not kept



green river ordinances

requires nonresidents to obtain a license from city authorities to sell goods or services direct to consumers in that vicinity

cooling-off rules

requires door-to-door salespeople to give written notice to customers placing orders of $25 or more that they can cancel their purchase within 3 days



in international negotiations, salespeople must not:

confuse varying ethical standards with U.S. and foreign laws governing their activites

in planning to sell products or services to a foreign country sales reps should:

contact the commercial attaché at the US embassy information on legal requirements in conducting business there

maintaining a positive ethical climate:


(4)

understand ethics


measuring the ethical climate


leading by example


sales manager ethics

understanding ethics

salespeople reach ethical maturity when they place the moral treatment of others ahead of shortterm personal gain

measuring the ethical climate

monitor the ethical climate with surveys

leading by example

positive healthy and moral ethical work climate begins at the top with sales management