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20 Cards in this Set
- Front
- Back
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TF
When buyers, sellers, marketing intermediaries, and facilitating agencies work together, the cooperative relationship results in compromise and adjustments that meet customer needs |
T |
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TF
Under a contractual vertical marketing system, the largest channel member is contracted to manage the production and dustribution within the channel |
F |
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TF
Producers assist wholesalers by furnishing them with information regarding the wholesalers' competition and consumer buying parterns |
F |
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TF
As competition among discount stores has increased, some discounters have assumed the characteristics of higher-priced department stores. |
T |
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TF
A traditional channel of distribution is producers selling directly to consumers |
F |
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The use of only a single retail outlet in each geographic area for distribution purposes is called ___ distribution
Exclusive Intentional Selective Patterned Intensive |
Exclusive |
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In a(n)___VMS, ownership is the vehicle by which production and distribution are joined
Corporate Administered Cooperative Contactual Agency |
Corporate |
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All of the following are services that wholesalers offer to manufacturers except __
Providing an instant sales force Assuming credit risks Furnishing market information Reducing inventory costs Providing loans |
Providing loans |
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Which of the following is not a classification of merchant wholesaler?
Full-service General merchandise General-service Limited line Specialty line |
General service |
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The cost of list sales due to insufficient inventory is called___cost
Stock out Order processing Holding Inventory reduction Direct |
Stock-out |
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TF
The most direct channel of distribution is from a producer to a retailer to the consumer |
F |
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TF
Producers utilizing intensive distribution place many requirements, including inventory |
F |
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TF
A sales agent that specializes in selling a particular commodity is called a jobber |
F |
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TF
The largest type of shopping center is the community shopping center |
F |
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TF
At times, marketers choose higher-cost modes if transportation dur to the benefits they provide |
T |
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A middle man that takes title to products and then sells the products to other firms is commonly referred to as a(n)__
Retailer Agent Producer Wholesaler Commissioner |
Wholesaler |
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___management is longterm partnership among channel members working together to create a distribution system that reduces inefficiencies, costs, and redundancies while creating a competitive advantage and satisfying customers
Vertical-chain Horizontal-chain Agency Supply-chain Integrated-channel |
Supply-chain |
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Retailers can be classified by ownership in two categories:
Independent n franchise
Department stores and specialty stores
Proprietorships n corporations
Independent n chain
Private n chain |
Independent n chain |
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Culpepper plaza contains a grocery store, various restaurants, clothing stores, specialty stores, and a gas station. This is an example of a(n) ___shopping center
Neighborhood Regional Community Area Urban |
Neighborhood |
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Carriers are important in the____of products to customers
Manufacturing Transportation Designing Warehousing Direct marketing |
Transportation |
