Strengths
We consider our manufacturing plant in Chicago, Illinois. as an important strength. Out of Chicago comes the country 's largest freight-train network, as well as convenient access to the Great Lakes and overseas markets. The rail paths can take our product nearly anywhere in North America, and our connection by sea can take us across to markets around the world. Being located in this mass transportation hub will help reduce not only the transportation-related cost, but will also allow us to distribute our product to retailers in a more timely manner (as time is another critical feature working in our favor). This could also be considered an internal factor as we directly control where to place our manufacturing center as it relates …show more content…
We must take the opportunity and expand our products to include youth bikes. This will allow us to nearly double our retail market potential for our various products. This internal decision can make us a serious contender on the global bike market.
Nothing speaks quality to Americans like a product “Made In The USA”. This gives us the opportunity of appealing to American consumers, the primary targets of our bikes. As we expand, we hope that the boost in name recognition contributed from “Made In The USA” will help propel us to the global stage. As the manufacture, we have control over the margins and support we offer our retail partners. This is huge opportunity as we can provide incentives for retailers to stock and sell our bikes. Since we are all in the business of making money, this should be understood by all parties. Also, by influencing the amount of support we offer our retailers, we can further impact their drive to sell our …show more content…
Depending on economic conditions, people may question whether or not our bike purchases are worth the cost. If consumers, especially blue colored workers, lose their jobs, it can have a negative impact on our sales to retailers (who sell to those consumers). This an external issue that will have to be addressed by offering discounts and deals with retailers to ensure the cost of our bicycle is on par with the current condition of the economy..
As we grow in the industry, we will undoubtedly draw the attention of the current industry leaders, such as Trek or Giant. This threat to our sales comes from companies that have very large large manufacturing capabilities. They may try to lower global bike prices to retailers to attempt to take MDBK out of business. This external problem is inevitable and we must ensure the quality of our bikes will speak for the continued support from our retailers.
A major threat we have is retailers not picking up our brand of bicycles to sell. Our retailers are the lifeline for our product. Without retailers, we have no means of distribution to consumers. As we are given the opportunity to decide our retailers margins, we must give them an incentive to sell our products above all else. This internal relationship between us and our retailers must be prioritized to ensure the growth of our
We consider our manufacturing plant in Chicago, Illinois. as an important strength. Out of Chicago comes the country 's largest freight-train network, as well as convenient access to the Great Lakes and overseas markets. The rail paths can take our product nearly anywhere in North America, and our connection by sea can take us across to markets around the world. Being located in this mass transportation hub will help reduce not only the transportation-related cost, but will also allow us to distribute our product to retailers in a more timely manner (as time is another critical feature working in our favor). This could also be considered an internal factor as we directly control where to place our manufacturing center as it relates …show more content…
We must take the opportunity and expand our products to include youth bikes. This will allow us to nearly double our retail market potential for our various products. This internal decision can make us a serious contender on the global bike market.
Nothing speaks quality to Americans like a product “Made In The USA”. This gives us the opportunity of appealing to American consumers, the primary targets of our bikes. As we expand, we hope that the boost in name recognition contributed from “Made In The USA” will help propel us to the global stage. As the manufacture, we have control over the margins and support we offer our retail partners. This is huge opportunity as we can provide incentives for retailers to stock and sell our bikes. Since we are all in the business of making money, this should be understood by all parties. Also, by influencing the amount of support we offer our retailers, we can further impact their drive to sell our …show more content…
Depending on economic conditions, people may question whether or not our bike purchases are worth the cost. If consumers, especially blue colored workers, lose their jobs, it can have a negative impact on our sales to retailers (who sell to those consumers). This an external issue that will have to be addressed by offering discounts and deals with retailers to ensure the cost of our bicycle is on par with the current condition of the economy..
As we grow in the industry, we will undoubtedly draw the attention of the current industry leaders, such as Trek or Giant. This threat to our sales comes from companies that have very large large manufacturing capabilities. They may try to lower global bike prices to retailers to attempt to take MDBK out of business. This external problem is inevitable and we must ensure the quality of our bikes will speak for the continued support from our retailers.
A major threat we have is retailers not picking up our brand of bicycles to sell. Our retailers are the lifeline for our product. Without retailers, we have no means of distribution to consumers. As we are given the opportunity to decide our retailers margins, we must give them an incentive to sell our products above all else. This internal relationship between us and our retailers must be prioritized to ensure the growth of our