Arts 2020 Intro To Chapter 3 Quiz

Front 1

How did nationalist sentiments (feelings) play a role in the history of type?

Back 1

Countries wanted to have their own national identity by creating their own unique style of type. For example, Germany embraced Blacklettering type as their national identity.

Front 2

Why was Caslon type more popular than Baskerville?
What does this say about designers’ artistic interests vis a vis their commercial success?

Back 2

Caslon is more legible than Baskerville

Front 3

Is Victorian "eclecticism" a recognizable design style?
Does it have a conceptual framework?

Back 3

Yes, although it was a dark time in terms of the art world, the excessive style of this period is very distinguishable.

No, because it was excessive and disorganized.

Front 4

Overall, do you think that new (19th century) industrial technology improved or degraded typography and graphic design?

Back 4

It improved it! The inventions of type, such as letterpress, lithography, and photography, became more interesting to people and encouraged them to become involved in it.
It also attracted more people to purchase and become interested in commercial arts.

Front 5

Why was William Morris unable to implement his plan for radical reform of industry and design?

Can you cite any contemporary examples of a similar disconnect between theory and practice?

Back 5

Although his work was pretty it could not easily be massed produced. Beauty needed to be simplified, because it's faster to make.

Front 6

How did French Art Nouveau Artists act on their political beliefs?

Back 6

They wanted to beautify their national identity to celebrate their national achievements.

Front 7

What motivated some French Art Nouveau artists to adopt elements from the Rococo style, when they generally rejected that sort of historicism.

Back 7

Because artist like Cheret re-engineered the style by combining his own innovations.

Front 8

How were women depicted in posters in the United States versus Europe?

Back 8

Women in the US were depicted as prestiged, modest, and fully clothed. Women in Europe were more revealing and sexualized.

Front 9

Did Americans have their own stylistic tradition from which they could draw? Explain.

Back 9

Yes. Their style was more simple, realistic and toward academic sophistication, but not daring and innovative like the Europeans.

Front 10

What are the differences between English Arts and Crafts and English Art Nouveau?
What did these movements have in common?

Back 10

Difference - Arts and Crafts fucntions are utilitarian where as Art Nouveau's are for visual use.

Similarity - Both of their objectives were to beautify things for the common folk and a direct response to the problems occuring in the contemporary art world.

Front 11

What role did national tradition play in various art nouveau styles?

Back 11

Blacklettering was found on German Art Nouveau posters.
Celtic elements were seen in Scottish Art Nouveau.

Front 12

The four Macs were a collaborative group in Scotland.
What are the benefits and challenges created by this type of design relationship?

Back 12

They were able to create innovative art that quickly became apart of Scotlands national identity.
However, excluding Mackintosh who became a cornerstone for design history, the other 3 were cast aside and overshadowed.
One of the reasons being that two of the artists were women.

Front 13

Was the Vienesse Secession group more politically radical than other Art Nouveau designers?

Back 13

Yes. Because they were forced to go to more extremities to have their art recognized by the out-of-touch, conservative, historicist that ruled over the Vienna Academy.

Front 14

Discuss the role of the Gesamtkunstwerke in design.
Do you think it is a realistic and/or worthy goal for designers to aspire to?

Back 14

The role of Gesamtkunstwerke is to unify the arts in many ways as possible.
Yes. It helps designers think more innovatively and could evoke ideas. It's beneficial for artists to explore different fields of art.

Front 15

How did conservative strains in Austrian and German culture affect Art Nouveau in Berlin and Vienna?

Back 15

It caused the birth of Sezessionstil (German Art Nouveau) and the Vienna Secession and the strains caused innovation in their art community to become stagnant.
The conservatives were to fixated on Academic Arts from the past.

Front 16

What factors led to the decline of Art Nouveau in the early 20th century?

Back 16

World War I, in 1914, focused designers work on furthering national causes.
It all became to expensive to mass produce.
People began to grow tired of the look and found themselves wanting less, not more.

Front 17

How did the Sachplakat style break with earlier models of Japanese-influenced simplification?

Back 17

Because its radical simplification was a direct rejection of the earlier ornamental styles.

Front 18

Do you see Bernhard’s Priester poster as constituting a revolutionary design shift or an incremental one? Why?

Back 18

Yes. The simplifications and blunt messages in his poster later became a part of modern advertising.
"Here is the product, this is the name" - means you have 3 - 5 seconds to capture a potential consumers attention. So, you want to get the image and name to them as quick as possible.
Otherwise, it can get lost amongst ornamental designs.

Front 19

In your view, were British First World War recruitment posters unethical?
Why or why not?

Back 19

It is unethical, because these posters are sexist towards both male and females.
It's emasculating. These posters would manipulate men into becoming recruits out of fear of being seen as emasculine.
The posters would also use women as a tool for emasculation. They communicated that if men didn't go to war, then they were just as weak and cowardly like women, which is extremely offensive.

Front 20

Do you think that the aesthetic quality of a propaganda poster is important to its success? Explain.

Back 20

Yes. Again, the visuals can lure and seduce viewers into believing their message.
Powerful visuals greatly enhance the poster and makes it more provocative.