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7 Cards in this Set

  • Front
  • Back

Introduction

Language = information exchange


Sign system: pictures, drawings, linguistic signs, gestures, musical sounds


For signification mediality is important

Culture

"Man is a symbol-making animal"


Culture-> symbolic system and a social activity as well (because a symbol only makes sense if there is sb who understands it and responds to it


Culture is self-reflexive (ensemble stories we tell ourselves about ourselves


Stories are constracted, made up-> to some extent fiction


Cumultative cultural evolution - "rathet-effect"- when a generation acquires a knowledge and the next generation inherits it and modifies it-> human specific way of inheriting culture

The mediality of culture (the multimediality of culture)

Cultural representation -> multimedial and intermedial


Cult.repr.: A symbolic system and social practice by which a community constructs, interprets and represents its own identity


Culture: a social practice of multimedial, self-reflexive and narrative representations+by othering, it separates from other communities



The multimediality of culture II - Disciplinary areas

If culture is a symbolic system, we have to study the structure of symbols, their behaviour and working (Carl Gustav Jung and others)If culture is a multimedial representation, we have to study the nature of mediality and the characteristics of the various media (2 great turns: linguistic-Jakobson, Saussure, pictorial-Hans Belting);


If culture is a social practice and a mechanism to construct identity, we have to study the ideological contexts and the pragmatics of symbolic signs (2 main aspects: interpretation of symbols (Wittgenstein), politics of their use (Foucault)


If all human action can be seen as a cultural representation->all forms of art are cultural representationsArtistic representation: art is what the interpretive community uses as art

Symbols

Important to understand cultural representations, 2 different approaches: Pre-modern: all kinds of figurative images are symbols (e.g. lion standing for power, cross for Christ),


Post-Enlightenment: symbols w/allegories (creates an undividable unity btw image and idea) and metaphors (connects the image to different concepts), founded by Goethe, confirmed by Coleridge, sign-system created by humanity is lg


Needs overcoding: cultural symbols carry further layers of meaning (Umberto Eco)


Tradition-based cultural representations: iconographical symbols, a fresco (we can only interpret it if we have multiple Biblical referencing

The politics of images

Four attitudes: iconophilia, iconophobia, iconoclasm, fetishism


Political power of images: for example Nicholas Zrini and Suleiman were enemies back in the 16th century but when Turkey tried to join the EU, the Turkish government sponsored a common memorial to the two heroes (the picture about them serves a different meaning over time)

Examples

Disney movies' development of feminist movements


Pre-Transition: Cinderella


Portrait of women's domesticity, gender stereotypes, passive princesses, active men


Transition: Pocahontas


Aftereffects of the 2nd wave of feminism, sexism, criticism of gendered patterns of socialization->female protagonist experiencing the need to be free from societal bond, BUT her happy end depends on her return to the role expected from women


Progression: Frozen


3rd wave of feminism, breaks the traditional role of princesses, independent, not accepting social norms


As we see, movies reflect culture ans cultural changes