Traditional Media vs Blogging: The Quest for Quality Essay

2329 Words 10 Pages
The advent of digital age has equipped everyone who has access to internet with a powerful tool to make his voice heard via a variety of Web 2.0 platforms, may it be social networking site, blog or video/photo sharing network. Blogging, in particular, has turned the table for news production which used to be a privileged profession for a number of traditional journalists but now has become the playground for numerous yet mushrooming bloggers, also known as citizen journalists. It is also worth noting that with the growing popularity of blogging as an alternative platform for delivering news and commentary, most journalists from conventional media have started to set up blogs either outside or within their news network so that they are able …show more content…
The nature of traditional media as profit-driven business under constant financial pressure inevitably results in a growing concentration by journalists and editors on achieving maximum audience rating or click rate, which leads to more advertisement sales, instead of focusing on realizing the preached virtue of press as the ‘fourth estate’, supposedly monitoring the judiciary and governmental justice, which has been falling apart as multiple media failures, particularly the notorious phone hacking scandal by News Corporation, have disappointed the public time and again. Meanwhile, as journalists in traditional media have to compete with newsroom deadline on a daily basis, time-consuming ‘quality’ journalism with sufficient facts-checking in modern media businesses has become increasingly commendable. For an example of a recent media disaster, two Chinese USC(University of South California) students, Ying Wu and Ming Qu, were shot dead, according to an immediate report by Associated Press(2012), in “a new luxury BMW” during a carjacking. Chinese online media giants, Netease and Sohu, followed the incident, also highlighting BMW in their headings, arousing a long-existing anti-rich sentiment among netizens, many accusing that the deceased deserved death, which outdrew the sorrow and horror of Chinese overseas students. Numerous blog entries on

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