SWOT Analysis: Target And Kmart's Similarities And Differences

Register to read the introduction… The similarities are that both companies have strong leadership and management teams, which is a positive of both companies. In the weakness department, both companies lack geographic concentration which works against them. In their opportunities they both share the need for capitalizing on emerging markets. And their similarities are when it comes to the threats is the slumping U.S. economy. So as we can see their similarities are rather huge and show that they are on the same page on some of the big topics.
The differences in the strength area are that Target has a positive customer perception where Kmart has a negative customer perception. This is a huge problem that reflects back to the difficulties that Kmart is showing in their branding strategy. Other areas that they differ are in the opportunities department where Target can expand upon their pharmacy, whereas Kmart doesn’t have a pharmacy.
Conclusion …show more content…
What we have learned is that in order to keep up the competition, companies must constantly change their strategies and branding to match the trends and consumer wants and needs. If companies do not do this, then they will see a massive decline in customer satisfaction and in sales. Although the two companies have a lot of similarities, the differences that they have are even greater. Where Target capitalized on their strengths and constantly tried to fix the weaknesses, Kmart failed to jump on the opportunities by trying too hard to be like everyone else. In order for companies to succeed, they must use their strengths and build their branding around what they do