Rhetorical Tools for Creating Unity in Rajiva’s The Globalized Village

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Globalization is a topic that has been debated for years. Two distinct sides have become prominent, pro-globalization and anti-globalization. Lila Rajiva argues in “The Globalized Village” a new position that seeks to reach out to both sides of the argument, a position she calls “humane globalization”. Rajiva gives first hand experience as she explains the affects that a new Hyundai factory has had in her home town of Vellore, India; explaining how it has brought jobs, industry, and “something more than the trundling old Ambassadors to drive around.” But with the good that has come with the Hyundai factory, Raijva highlights many of the damaging affects that factory has had on her hometown. Raijva focuses the majority of her argument in …show more content…
Rajiva’s choice of words isimperative in creating a preparatory atmosphere of acceptance within her audience’s heart and mind. Many of the words and phrases used seek to add emphasis to the negative affects that globalization is having specifically on her village. This added emphasis will enable her later use of imagery to have greater effect. A good example of this is how she explains the “ceaseless construction” for the “ambitious national highway”. By using the words ceaseless and ambitious it adds an extra amount of weight to the action that is taking place, which is the construction for the new highway. It’s important that Rajiva uses these words because most Americans have just become accustom to construction and it’s nothing major to them; but through the use of these words it now helps the reader realize and begin to feel sympathy for the major toll that this is taking on the Indian people.
She continues seeking sympathy out of her readers by referring to the “hundred-year-old trees” that have been torn out to build the highway. The loss of “hundred-old-trees” certainly tugs at ones heart with a greater affect than if she had merely mention ‘the trees along the roadway’. Each of these words and phrases prepare the readers of “The Globalized Village” to recognize differences amongst the American and Indian culture and help Rajiva’s audience increase awareness for her next rhetorical tool: imagery.
The emphatic word choice paves the way for the

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