Organisation Theory: Motivation at the Bradley Clothing Company The personnel manager of the Bradley Clothing Company, Alice Johnson thinks the theories of Maslow and Herzberg are very suitable for the management; therefore, she put the theory into practice. The outcome is not what she expected, so this is the main discussion point about the relationship between theory and reality. The theories of Maslow and Herzberg are surely worthy to be the reference for implementation, but there are still some theories which assist and support these two theories to make it more complete, and it is also very important to take this into consideration. In the following, I am going to discuss the combination of those theories and the practical
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It simplified the process of the Maslow’s theory and directed at organizational settings because Maslow was not intentionally concerned with work motivation. Actually, if Alice can take this as her basic idea for the different levels of needs, it will be easier to categorise. Although Alice took the idea from Maslow, it is newer to adapt the ERG theory, besides it also related to the original Marlow’s theory. This is the fundamental part of staff’s needs, and only figure out the source of the needs, it is possible to continue the following steps. Then, here is two quotes which was from Sheila Ritchie and Peter Martin (1999) that ‘the task of the manager is to find out what it is that motivates people’ and ‘make them smile more and carp less’.
There are twelve motivational drivers and for the Bradley Clothing Company, clothing designers need to be self-development, social contact and relationships. It is because the clothing designers are satisfied with the status quo and they feel happy about the current achievement, and this could be a concern afterwards. If they just think they do not have to make in progress, the ability of competence must be going down and it will be very easy to lose to the other competitors, so they have to have the kind of self-awareness which is similar to self-development and remind themselves to keep improved continuously and the manager could show the work from other