In the society we live in today there is a strong difference between what is considered “boy” and what is considered “girl”. This is because from the time we are born; to the time we die we are expected to conform to a gender role. A gender role is a set of behaviors, attitudes, and personality characteristics expected of a person based on their sex. This process of getting people to conform to their gender roles is called socialization, and it affects children very drastically. There are many different places that gender socialization comes from. It comes mainly from family, peers, and the media. Girls are made to believe that they are supposed to be gentle and nurturing, whereas boys are taught to be tough and even aggressive.
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There was very little pink in the boys section, and the only green in the girl section was covered in sparkles and sequins. The clothing designed for girls, such as skirts and pretty little tops, didn’t allow for play as much as the clothing found in the boys sections like pants and shoes that looked like they were made for playing around. The idea trying to be reached through these clothing choices are that boys are meant to be roughing it up, getting dirty, and otherwise being “boys”, while girls are meant to not get dirty, sit relatively still, and be pretty and presentable at all times.
Advertisements are another thing encouraging gender roles. Advertisements, TV, magazines, and other things like this are often the biggest source of fuel to the fire that is gender stereotypes. Typically in these types of media you will see a blonde, thin and smiling girl and an extremely muscular, powerful and handsome man. Companies use gender to sell their products by using sex-appeal quite often. Sex sells, and unfortunately in this day and age, so does sexism. A good place to find a commercial that shows heavy gender stereotypes would be during the Super Bowl. You would think that because advertisement during the Super Bowl goes for so much money, those companies would want to put out their best, but instead what happens is a lot of reinforcing of gender stereotypes. A specific example would be the hyper-sexualized Carl’s Jr. commercial featuring Kate Upton,