A Strategic Management Case Study on the Walt Disney Company Essay

8550 Words Feb 18th, 2013 35 Pages
A Strategic Management Case Study on Erika Erro | Mimilanie M. Mabanta | Javi Mendezona | Clara Poblador
Tour 198
Prof. Emma Lina F. Lopez

Introduction
Company Background
When brothers Walt and Roy Disney moved to Los Angeles in 1923, they went there to sell their cartoons and animated shorts. One could only dream that their name would one day be synonymous with entertainment worldwide. But then again, that is how The Walt Disney Company has made their fortunes over the last several decades: making “dreams” come true.
The Disney brothers began creating countless cartoons (some successful and others not so much), and in 1928, introduced Mickey Mouse to the world in the animated short, Steamboat Willie—widely described as the
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Within the next five years? Generically, the answers to these questions would be a compiled list of objectives of which a company should strive to obtain.
Given the current economic climate, setting objectives (or goal-setting) is difficult. As with every company, The Walt Disney Company should set goals for the company as a whole and along functional lines that pressure the company to greatness yet are obtainable. Measurability should be constantly remembered in setting these objectives, and precise and unambiguous language should be used to eliminate all hints of confusion.
The Walt Disney Company does not publish its corporate objectives.
Strategies
Strategies are a company’s methods to reaching its established objectives. Just because a company may have a final destination in mind (an objective or goal) doesn’t mean that every path to that destination is a good one. After setting strategically sound objectives, it is imperative that strategically sound strategies are generated to provide the means of transportation for said objectives.
The courses of action on which an organization decide to embark affects all divisions and aspects of said organization. Strategies should be formulated and implemented only once all internal and external factors are assessed. Only then can a strategy be deemed “safe” for a company for implementation.

Internal Audit
Strength
All companies have actions that they perform more than capably. All companies

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