Organizational Research: The Walt Disney Company
Organizational Research Overview
Information is imperative to the successful operation of any organization and saves time, energy, and resources. An organization conducts research to collect information and uses that information to create new knowledge improving organizational learning and to make decisions and develop courses of action in response to current problems or foreseeable issues within the organization. Few companies have been able to bond with its consumers as well as Disney has as a brand synonymous with quality entertainment for the entire family. Information literate employees draw from information related activities that enable them to know the information landscape of the organization (Lloyd, 2013). Even though organizations should leverage opportunities to expand research in the future, leaders must address current issues by conducting research studies because primary and secondary research incorporates a variety of information used in decision-making and data collection can reveal indicators of effectiveness within the organization.
Company Summary
The Walt Disney Company is comprised of five …show more content…
There are advantages to utilizing secondary research include easy access to information with little or no cost to acquire or may solve the problem making any primary research unnecessary. The disadvantages of using secondary research include the data may be incomplete or not adequate to address the organization’s problem or concern or the information may be inaccurate or questionable lacking credibility. Although the use of secondary research provides significant benefits to the organization, it is important for the researcher to recognize and manage disadvantages associated with collection
Organizational Research Overview
Information is imperative to the successful operation of any organization and saves time, energy, and resources. An organization conducts research to collect information and uses that information to create new knowledge improving organizational learning and to make decisions and develop courses of action in response to current problems or foreseeable issues within the organization. Few companies have been able to bond with its consumers as well as Disney has as a brand synonymous with quality entertainment for the entire family. Information literate employees draw from information related activities that enable them to know the information landscape of the organization (Lloyd, 2013). Even though organizations should leverage opportunities to expand research in the future, leaders must address current issues by conducting research studies because primary and secondary research incorporates a variety of information used in decision-making and data collection can reveal indicators of effectiveness within the organization.
Company Summary
The Walt Disney Company is comprised of five …show more content…
There are advantages to utilizing secondary research include easy access to information with little or no cost to acquire or may solve the problem making any primary research unnecessary. The disadvantages of using secondary research include the data may be incomplete or not adequate to address the organization’s problem or concern or the information may be inaccurate or questionable lacking credibility. Although the use of secondary research provides significant benefits to the organization, it is important for the researcher to recognize and manage disadvantages associated with collection