Why Help Is Required
Every business is unique, thus every sale is unique also. The key to generating interest in a business and marketing it to potential buyers is to determine the value of the business and then emphasize its strengths while downplaying its weaknesses. An owner may not be objective when carrying out this step, thus independent advice is required. This helps to increase the value received upon completion of the sale, as the goal is to help the business owner achieve his or her objectives as they relate to the transaction.
A Larger Pool of Buyers …show more content…
Once a potential buyer has been identified, the business owner may take the listing off the market and focus on closing the sale. His or her time is limited and cannot be used to continue seeking out potential buyers. In contrast, a business broker has a large pool of interested parties to connect with. In the event a sale falls through for any reason, the broker can then contact the next person on the list to see if they are interested. This minimizes the time needed to sell the business, as the process does not have to begin anew each