Normally, when the word Ainu comes into mind, it immediately associates the word with bears, primitive and savages. The “primitive” image of Ainu became an important commodity to the Wajin colonizers who already are benefitting from the natural resources that exists in the northern island (Hiwasaki, 2000). Majority of the museums only exhibits the primitive aspect of Ainu, and not the long historical oppression by the colonizers, as well as the contemporary problems Ainu face. Thus, successfully reshaping the Ainu identity through mainstream means. Of course, many Ainu has protested this kind of ethnic tourism because this humiliates the Ainu identity and considers this an ethnic oppression in the world of tourism (Hiwasaki, 2000). However, tourism makes a huge impact on the Ainu. There are remarkable influences that this kind of tourism in Ainu and it has affected them in their way of living. There are also advantages that this kind of tourism has on the Ainu. As Hiwasaki (2000) has stated in her article, “Tourism has played a vital role in the affirmation of the Ainu's unique ethnicity by being an important venue through which they could express themselves, and by being an integral part of the Ainu social sphere.” Thus, they became more active participants in tourism as it has contributed in forming a collective Ainu cultural
Normally, when the word Ainu comes into mind, it immediately associates the word with bears, primitive and savages. The “primitive” image of Ainu became an important commodity to the Wajin colonizers who already are benefitting from the natural resources that exists in the northern island (Hiwasaki, 2000). Majority of the museums only exhibits the primitive aspect of Ainu, and not the long historical oppression by the colonizers, as well as the contemporary problems Ainu face. Thus, successfully reshaping the Ainu identity through mainstream means. Of course, many Ainu has protested this kind of ethnic tourism because this humiliates the Ainu identity and considers this an ethnic oppression in the world of tourism (Hiwasaki, 2000). However, tourism makes a huge impact on the Ainu. There are remarkable influences that this kind of tourism in Ainu and it has affected them in their way of living. There are also advantages that this kind of tourism has on the Ainu. As Hiwasaki (2000) has stated in her article, “Tourism has played a vital role in the affirmation of the Ainu's unique ethnicity by being an important venue through which they could express themselves, and by being an integral part of the Ainu social sphere.” Thus, they became more active participants in tourism as it has contributed in forming a collective Ainu cultural