What is the connection between 1. citizens, candidates, the media, and communication?
What does Holliman mean by saying “media usage is utilitarian”? (p.146)
According to Craig People seek out certain forms of media either because they need or are interested in the information available to them in those source or because the information’s amuse or entertain them” (p.146). The media provides information to their viewers allowing the messages candidates have to be presented to citizens. The news acts a form of free media that informs voters without requiring the candidates to pay for it. The news has grown to the point that most voters have access to multiple forms of media so, citizens have the opportunity to be informed at every phase of a
What does Holliman mean by saying “media usage is utilitarian”? (p.146)
According to Craig People seek out certain forms of media either because they need or are interested in the information available to them in those source or because the information’s amuse or entertain them” (p.146). The media provides information to their viewers allowing the messages candidates have to be presented to citizens. The news acts a form of free media that informs voters without requiring the candidates to pay for it. The news has grown to the point that most voters have access to multiple forms of media so, citizens have the opportunity to be informed at every phase of a