Wealth Essays

7521 Words Apr 18th, 2014 31 Pages
P A R T

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Be Creative
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hat is the greatest difficulty people have in thinking about problems and issues? The standard answer is “the difficulty of evaluating the various solutions and choosing the best one.” In some cases, this may be true. But two other difficulties are equally troublesome: identifying problems and issues before they become crises, and getting beyond common, unoriginal solutions to creative ones. The first chapter in this part introduces the creative process. The other chapters expand this introduction, showing you how to search for challenges, express and investigate problems and issues, and produce many and varied solutions. By the end of Part II, you will have developed a proactive approach to problems and issues
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To study the art of thinking in its most dynamic form would be difficult at best. It is much easier to study each part separately. For this reason, we will focus first on the production of ideas (Chapters 5 through 9) and then turn to the judgment of ideas.* Although everyone produces and judges ideas, the quality of the effort varies greatly from person to person. One individual produces a single common or shallow idea for each problem or issue and approves it uncritically, whereas another produces an assortment of ideas, some of them original and profound, and examines them critically, refining the best ones to make them even better. The terms creative thinking and critical thinking, as we will use them throughout the remaining chapters, refer to the latter kind of effort.

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*Because it is impossible to separate the two completely, minor elements on judging will be included in our treatment of creativity, and vice versa.

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The Art of Thinking: A Guide to Critical and Creative Thought, Tenth Edition, by Vincent Ryan Ruggiero. Published by Pearson. Copyright © 2012 by Pearson Education, Inc.

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Chapter 5

The Creative Process



KEY FACTS ABOUT CREATIVITY
Before the mid-1950s, creativity received little scholarly attention. Then one researcher examined more than 121,000 listings of articles recorded in Psychological Abstracts during the previous 23 years. He found

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