hat is the greatest difficulty people have in thinking about problems and issues? The standard answer is “the difficulty of evaluating the various solutions and choosing the best one.” In some cases, this may be true. But two other difficulties are equally troublesome: identifying problems and issues before they become crises, and getting beyond common, unoriginal solutions to creative ones. The first chapter in this part introduces the creative process. The other chapters expand this introduction, showing you how to search for challenges, express and investigate problems and issues, and produce many and varied solutions. By the end of Part II, you will have developed a proactive approach to problems and issues …show more content…
*Because it is impossible to separate the two completely, minor elements on judging will be included in our treatment of creativity, and vice versa.
The Art of Thinking: A Guide to Critical and Creative Thought, Tenth Edition, by Vincent Ryan Ruggiero. Published by Pearson. Copyright © 2012 by Pearson Education, Inc.
The Creative Process
KEY FACTS ABOUT CREATIVITY
Before the mid-1950s, creativity received little scholarly attention. Then one researcher examined more than 121,000 listings of articles recorded in Psychological Abstracts during the previous 23 years. He found