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Go Over The Top With Us Marines Analysis

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Visual Analysis June 28, 1914 while visiting Sarajevo, Archduke Franz Ferdinand was assassinated in the streets by an unknown gunman. The fallout from this event led to the First World War and the fight for justice. Militaries now needed more men in their ranks to fight the coming battles. The purpose of this advertisement was to recruit young men to enlist in the United States Marine Corps. The U.S. Marines used text and visual support to inspire men to enlist to fight in World War I.
The designer of this advertisement used textual support to create a positive feeling that would result in enlisting in the Marine Corps. The textual component of this advertisement stated “Go Over The Top With U.S. Marines.” While the literal translation of …show more content…
The largest figure in this advertisement is a U.S. Marine carrying a large machine gun as he emerges from the trench to lead his comrades into battle. The artist used an average looking American male as the centerpiece of the advertisement. This design choice allowed the average citizen to believe that any man could easily charge into battle for the United States. This main solider leading the advance was supported by his fellow soldiers emerging from the trench to support and fight with him in the battle. This image creates the feeling of comradery and bravery associated with the U.S. Marines. In the center of the advertisement, the American flag flapped in the wind. This image reminded the viewer of their duty to protect the United States in a time of war. The designer portrays an uplifting and romanticized vision of battle. The advertisement does not include any images that would cause the viewer to consider the dangers of war, such as casualties or enemy soldiers. The visual images in this advertisement created a sense that through the U.S. Marines, a solider can be brave and patriotic by joining the

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