Introduction
TrueLocal.com.au is an online commerce directory in Australia. News Digital Media Company owns TrueLocal.com.au. Truelocal is based in Sydney, with small sales branches in Brisbane and Melbourne. It employs over 150 staff, an increase of approximately 50% over the past two years. It was founded in 2005 by NDM as part of an expanding operation of …show more content…
The structure was redesigned by more reporting staff and roles correlated with a job description. Tasks increased with added responsibility per employee and multi-functional tasks for other staff.One of these job designs is called job enrichment, which is the increase and deepening of motivating factors built into a job (Wood et al., 2010). The management also allowed increased accountability, less control, more freedom and more recognition. Regarding people, internal recruitment took place through advertisement and awards for staff to nominate qualified …show more content…
Another benefit was team working and increased communication. As a result, TrueLocal’s sales were 15 per cent per full-time employee. They implemented the following methodologies. Performance appraisal review was used, and employees evaluated their skills and achievements. Another aspect was reward system where employees who achieved beyond their target were given a bonus. Lastly, employee recognition program was created for employees to choose a person who has demonstrated company values and accomplished over his level. Besides, the company awards the sales department with the individual with the highest dollar value in sales and yearly a larger reward of which one year was a new