Causes Of Toyota's Rehearsal Crisis

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Toyota Motor Corporation has been a well know car maker for over 30 years. Toyota vehicles are sold around the world. In the Toyota Motor Corp, there are several brands: Toyota, Lexus, Daihatsu, Ranz, Scion and Hino. Toyota, known as one of the world’s largest automakers, manufactures trucks, cars, parts, and motorcycles in 27 countries around the world including the United States. Toyota is known by the consumer for producing high quality, reliable vehicles.
The Toyota recall crisis started in 2007 when Toyota recalled 55,000 vehicles for sliding floor mats. The floor mats were sliding forward and trapping the gas pedal preventing drivers from being able to use the brake to stop the vehicle. This was just the beginning of Toyota’s recall crisis. According to Guyette and Piotrowski, Toyota had several recalls for vehicles with major safety issue that impacted, unexpected and uncontrollable accelerations, steering malfunctions and defects in the braking system (Piotrowski & Roger, 2010).
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Toyota did not face the issue until 2010. In 2009 there was a report of a car accelerating our control, hitting another car and rolling down an embankment and catching fire. During the crash, a call was made to the police stating the car was accelerating and the driver could not stop the car. This was a fatal accident, none of the passengers survived. This caught the attention of the National Highway Traffic Safety Administration (Heller & Darling, 2011). Toyota once again started recalling cars for the gas pedal issue. Toyota recalled about 8 million cars in 2010. The total recalls cost Toyota over $3 billion dollars in repairs, changes to existing production models and legal costs (Heller & Darling,

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