Tourism Case Study
Visitor Expenditure: Source: Market Research group at Bournemouth University.
Visitors can spend per person around £40.16 per day, from which, about half (£20.27) would go to accommodation. The money spent on food would account for 28% of the daily expenditure (£11.41). Shopping for convenience goods and durable goods comes next with 11% of the total (£4.28), followed by entertainment accounting for 7% (£2.77), and last would be the money spent on fares and petrol, accounting for 2% each.
Thus, tourism is central to Bournemouth’s economy.
It generates jobs, earns foreign currency, increase profits for domestic organizations, regenerates infrastructures/transports.
As Fig 3 shows, Tourism is a multiplier process, through which, either directly (hotels, restaurants) or indirectly (banks, hotel’s suppliers, etc) tourism effects on the economy are remarkable.
Fig 3, Dorset County
Indirect employment Direct employment Induced employment
6,533 34,542 …show more content…
As stated in the British Seaside regeneration document published by the English Tourism Council, key organizations at all levels have an impact on resorts, therefore they ought to work in partnership.
At national level: “DCMS should produce guidance for funding agencies to ensure co-ordination and take up of funding for resorts is improved”.
Regional: “Each RDA should develop resort regeneration plans in agreement with the Regional Tourist Board (RTB) and local authorities”.
Local: “Local Authorities should make the most of Local Strategic Partnerships”, such as the LA21 for Bournemouth’s case.
The intervention/participation of the private sector is also crucial (E.g. the development of small businesses).
Moreover, it is important for the resort to keep up with global trends and modern requirements from the tourism market, in order to remain in the competition and attract more investments.
Also, it is necessary to focus on environmental issues. A well-preserved environment will lead to a well-structured resort, retaining the businesses within the tourism industry and the capital by them