Essay on “the Steady Uprising of Advertisement”

1246 Words Nov 4th, 2010 5 Pages
“The Steady Uprising of Advertisement”
In today’s society there are a plethora of ideas about advertisement. What would it take to meet societies want’s with the increase in advertising of new technology? In regards to four articles: “What’s Changed” by , Jane Hammerslough, “Urban Warfare” by, Kate MacArthur & Hilary Chura, “The Age of Reason” by, Kenneth Hein, “The Buzz on Buzz” by, Renee Dye. These four authors describe the many different angles that can be approached by advertisement. They have also shown some great aspects of the new uprising development of advertising technology in modern American society. In Jane Hammerslough’s article, “What’s Changed”, from Next Text Making Connections Across and Beyond the Discipline’s,
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They discuss ways in which everyone has their own strategies and techniques when it comes to sales in the inner city. They suggest that it’s not just about the product name, it’s about connecting with consumers at the same level. MacArthur and Chura use examples from Pepsi and Coca-Cola products and their advertisement via hip-hop music and/or television which can help create product placements. They also discuss advertisement and how it hits home with different nationalities in lower income areas. Some examples of this were shown by Mr. Jackson, the manager of Coca-Cola brand marketing division, whom assembles his teams wearing “dreads, braids, red Team Classic, and green Team Sprite jersey, loose but not baggy clothing”(MacArthur, Chura 339-340) to make sure they fit into the community. Also Mr. Jackson reiterates using brand recognition, always calling the brand by name when someone asks for a beverage. They market their product even further going to rural areas via van or car sporting the logo of the company and selling their product. Making the connection between the consumer and the market through a means of advertising is important for the survival of the product being sold.
Furthermore in “The Age of Reason”, Kenneth Hein discusses the way advertisement has to keep up with upcoming generations. Today, teenagers are getting their introduction into marketing through technology at an early age.

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