The State Of Cultivation By Michael Morgan And Shanahan

Decent Essays
In the article The State of Cultivation by Michael Morgan and James Shanahan; it talks about the Cultivation analysis which investigates television’s contributions to viewers. Conceptions of social reality was developed by George Gerbner in the 1960s, from Gerbner’s Cultivation Theory; media researchers came up with something known as the ‘‘the cultivation hypothesis’’ which is about those who spend more time watching television are more likely to perceive the world of fictional television as ways that reflect the real world. For the Cultivation Research; they explored “recurrent images in network television content, in terms of the portrayal of violence, gender roles, race and ethnicity, occupations, and aspects of life, over long periods

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