1. To determine the possible behavioural factors affecting the investment decisions of individual investors in Bursa Malaysia.
2. To determine the impact levels of behavioural factors on investment decisions of individual investors in Bursa Malaysia.
To achieve the research objectives, research questions are raised. The analysis is done by answering these research questions:
1. What are the possible behavioural factors affecting the investment decisions of individual investors in Bursa Malaysia?
2. To what extent do the behavioural factors affect the investment decisions of individual investors in Bursa Malaysia? Literature Review
Social psychology reflects on the fact that people …show more content…
The speed of herding of other investors would affect an individual investor. They would feel anxious and left out, afraid that they may be losing out on a hood opportunity to make a profit from the market when so many people are rushing to trade certain stocks. The investor would get the impression that it is a time sensitive issue and hence be pressured into making a decision quickly.
From the stated arguments, the following hypothesis is drawn:
H2: The behavioural factor affects individual investment decisions in Bursa Malaysia to a large extent. The presentation of the variables used to measure the factor may be disproportionately heavy on the side that proposes that the individual investor does not have true autonomy over decision making. A better way of evaluating individual investor behaviour would be to also take into account the comparative. Research design
Research …show more content…
Stratified random sampling allows us to stratify the population by criterion then choose a random or systematic sample from each stratum. Stratified sampling ensures the sample is distributed the same method as the population. This is essential in minimising instances of population bias that could affect the findings. The questionnaire is distributed to 180 individual investors in Bursa Malaysia randomly with the aim to get 50-60 responses as there is no immediate incentive for investors to do so. (Le & Thi, 2011) 2 semi-structured interviews are carried out as resources are limited. Interviews are time consuming and costly. A link will be sent to individual investors by email and the questionnaire will be done via Google Forms. The date is collected in August 2016 to ensure sufficient time to complete the