Nestlé is one of the top ranked food and beverages company with more than 2000 brands headquartered in Vevey, Switzerland. The intent of Nestlé is to be the world's recognized first rated Nourishment, Health and Wellness Company, and exemplification of the industry for monetary management, trusted by every single stakeholder. It is committed to afford not only healthier but also tastier food and drinks at all age demographics and at all times of the day to boost people’s life up; Nestlé’s top priority is to ensure the first rated quality and safety of the products for consumers followed by their slogan, “Good food, Good Life”. To look back on the origins of Nestlé, it all started in 1866, when two different business enterprises …show more content…
PESTEL analysis of Nestlé
Impacts of Political factors
The political issues define the extent of the interference of government and its policy in the business industry. Accordingly, some political matters that can affect Nestlé are the stability of political issues such as employment decrees, taxation regulations, consumer protection statutes, environmental regulations, trade restrictions, and health and safety stipulations. To give an example, an alteration of government in a country, that Nestlé had its operations in, may affect Nestlé as the new government may amend the current economic policy of the country like trade restrictions.
Impacts of Economic factors
The economic factors, determinants of an economy trends, make large impacts to the company directly and cause the booming long-term consequences as well. Some of these factors that can impinge on Nestlé are economic inflation or deflation rates, interests rates, cost of living, taxes, exchange rates, income levels and trading codes. For instance, when people earn higher incomes, the consumer demand of Nestlé will likely …show more content…
This force can be very intimidating when buyers can find abundant substitutes, products or services from rival firms that meet a consumer’s demand. This usually occurs when the similar products from other firms are cheaper or have higher quality, which convince the purchasers.
According to the nature of the food market, threat of substitutes for Nestlé is very high. This is because all the commodities of Nestlé, starting from the baby foods to pet foods to the last ditch, are analogous with boundless enormity of products from the identical firms; generating infinite loads of substitutes for the buyers. In consequence, Nestlé is obliged to discover productive tactics unfailingly to improve their product as well as to generate new sources of augmentation for the future company’s development, to maintain its image since the competition is too severe. Recently, Nestlé has been focusing on health and wellness aspects to sustain to be superior in the