Question 2:
All humans are born with a mandatory set of needs necessary to survive i.e. food, water, air, shelter and love/affection/human contact etc. All of which are called biogenic needs or physiological and safety needs according to Solomon, White, Dahl and Maslow’s hierarchy of needs. All other innate needs that are “acquired in the process of becoming a member of a culture” are referred to as psychogenic needs. Psychogenic needs include “the need for status, power and affiliation”. According to Maslow’s Hierarchy of needs, psychogenic needs are comparable to attaining a sense of belongingness and fulfilling inner ego needs, both of which are necessary steps to attain self-actualization, that is the realization of ones full or highest …show more content…
The short video discloses the truth and tricks photographers, body and makeup artist and Photoshop experts use to enhance the appearance of models prior to going to print i.e. appearing in a magazine, on a billboard etc. The message I received as a female after watching the short video was a sense of reassurance and calm.
Grey was the most predominant color displayed throughout the video, the music was enticing enough to capture my attention yet not dramatic enough to alter my mood significantly and, there was no script. In fact, almost no verbal words were spoken throughout the entire clip. Further there were no objects or actions out of character to distract the viewer.
According to Psychological Properties of Colors, the color grey projects a sense of psychological neutrality. Out of all the colors, grey is the least likely to generate emotional arousal and therefore the color is least likely to influence or alter the way a person interprets a message. I assume this particular Dove advertisement intentionally used the color grey to make sure the message was received as bluntly as possible leaving as little room for misinterpretation and bias as possible. Further, as mentioned previously, there was no script, virtually no words spoken and the music was rather attention grabbing. I suspect this was to keep the viewer as focused as possible while simultaneously …show more content…
Unfortunately in every business there is the good the bad and the evil. I assume some marketing efforts are driven for the sole purpose of making money. Industries and organizations worldwide benefit and profit significantly from distorting consumer perceptions and creating new “needs”, desires and wants as a means of generating profit. In this particular instance, organizations profit from distorting woman’s perception of what a “socially acceptable” or socially desirable” female body looks like. Advertisements of models generate unrealistic standards for the vast majority of all consumers, men, woman and children around the world. As a result unnecessary, unrealistic and essentially unattainable needs are created, contrary to goals that are SMART i.e. specific, measurable, attainable, realistic and time-bound. As a result, consumers spend astronomical amounts of time and money investing in an array of different “things” such as dieting remedies, materialistic items, body altering surgeries etc, to try and attain these unrealistic and contorted ideals. Such unpractical standards and messages influence what people actually believe necessary to get to ware they want to be in life both personally and professionally.
Dove advertisements have continued to build brand recognition
All humans are born with a mandatory set of needs necessary to survive i.e. food, water, air, shelter and love/affection/human contact etc. All of which are called biogenic needs or physiological and safety needs according to Solomon, White, Dahl and Maslow’s hierarchy of needs. All other innate needs that are “acquired in the process of becoming a member of a culture” are referred to as psychogenic needs. Psychogenic needs include “the need for status, power and affiliation”. According to Maslow’s Hierarchy of needs, psychogenic needs are comparable to attaining a sense of belongingness and fulfilling inner ego needs, both of which are necessary steps to attain self-actualization, that is the realization of ones full or highest …show more content…
The short video discloses the truth and tricks photographers, body and makeup artist and Photoshop experts use to enhance the appearance of models prior to going to print i.e. appearing in a magazine, on a billboard etc. The message I received as a female after watching the short video was a sense of reassurance and calm.
Grey was the most predominant color displayed throughout the video, the music was enticing enough to capture my attention yet not dramatic enough to alter my mood significantly and, there was no script. In fact, almost no verbal words were spoken throughout the entire clip. Further there were no objects or actions out of character to distract the viewer.
According to Psychological Properties of Colors, the color grey projects a sense of psychological neutrality. Out of all the colors, grey is the least likely to generate emotional arousal and therefore the color is least likely to influence or alter the way a person interprets a message. I assume this particular Dove advertisement intentionally used the color grey to make sure the message was received as bluntly as possible leaving as little room for misinterpretation and bias as possible. Further, as mentioned previously, there was no script, virtually no words spoken and the music was rather attention grabbing. I suspect this was to keep the viewer as focused as possible while simultaneously …show more content…
Unfortunately in every business there is the good the bad and the evil. I assume some marketing efforts are driven for the sole purpose of making money. Industries and organizations worldwide benefit and profit significantly from distorting consumer perceptions and creating new “needs”, desires and wants as a means of generating profit. In this particular instance, organizations profit from distorting woman’s perception of what a “socially acceptable” or socially desirable” female body looks like. Advertisements of models generate unrealistic standards for the vast majority of all consumers, men, woman and children around the world. As a result unnecessary, unrealistic and essentially unattainable needs are created, contrary to goals that are SMART i.e. specific, measurable, attainable, realistic and time-bound. As a result, consumers spend astronomical amounts of time and money investing in an array of different “things” such as dieting remedies, materialistic items, body altering surgeries etc, to try and attain these unrealistic and contorted ideals. Such unpractical standards and messages influence what people actually believe necessary to get to ware they want to be in life both personally and professionally.
Dove advertisements have continued to build brand recognition